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Erg. Smart Card

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Erg. Smart Card
ERG Smart Cards: Crafting Strategy for a New Horizon
CASE BACKGROUND
 In 1978, Associated Electronic Services Ltd (AES), a Perth-based engineering company, began developing an automated fare collection (AFC) system. In 1984 AES won a contract for an AFC system in Toronto, Canada. That same year Energy Research Group (ERG) was listed on the stock exchange. ERG was a venture capital-backed company, researching various technologies including an electronic sign board and a manufacturing process for surfboards.
 In 1987, ERG acquired a controlling interest in AES. The first project the new ERG won was in Darwin, resulting in the world's first use of smart cards for passengers by a public transit organisation. In 1988 ERG acquired the balance of AES.
 In 1989, ERG acquired Radio lab, which specialised in pagers and base stations, to become ERG's telecommunications and manufacturing division. ERG also acquired a 70% interest in Pro-data Electronics, Belgium.
 In 1997 ERG formed an alliance with Motorola,] primarily for their smartcard technology, and won substantial contracts in Berlin, Rome, San Francisco and Singapore. An alliance with American Express was formed. E-card was established.
 2008 saw the New South Wales government cancel the T-card project, with law suits in both directions (now resolved).
 In 2009, Vix acquired the assets of the former ERG Group, when ERG restructured and changed its name to Videlli Limited.
 In 2010, Vix acquired ACIS, a leading UK-based supplier of ITS and PIDS solutions.
 In 2011, Vix launched a rebranding of the company, integrating all of its business under one brand "Vix".

ENVIRONMENTAL ANALYSIS
GENERAL ENVIRONMENT
OPPORTUNITIES
 The major use for the smart cards would continue to be for mobile telephone, access control, fare collection and banking applications.
 Toward the development of multi-functional smart cards that carried more than one application such as parking card that is automatically reloaded

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