Eradicating Poverty Through Profits; Case of Rice Farming and Processing in Bamessing, Ndop
Eradicating poverty through profits; case of rice farming and processing in Bamessing, Ndop
Statistics show that more than four (4) billion people live at the bottom of the economic pyramid called BOP that shows how wealth is distributed throughout the world and that BOP lives on less than $2/day. However, according to the book titled “The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits” written by C.K. Prahalad, we can eradicate poverty by making profits if we consider the interests of the BOP or poor consumer when offering products and/or services to them, which comes into play when we get the BOP involved, active, and informed. In the absence of the stated points above, we will always find ourselves increasing the level of poverty and reducing profits instead if care is not taken as BOP consumers get discourage, lack the finances to purchase goods and services offer them, feel cheated, etc… that this paper handles. Whereas if we follow Prahalad’s basic premise as mention above, we will find ourselves eradicating poverty and making more and more profits as the BOP consumer is made an enterprising consumer as was the case with rice farming and processing in Bamessing-Ndop where consumers got discourage and abandon their rice farmlands and even Ndop rice consumption and shifted to vegetable farming that was less expensive to cultivate and transport to the markets, but came back anxiously to rice farming when Prahalad’s advice was put into practice.
At the foot of the Sabga hill lays a village called Bamessing in the grasslands of Ndop subdivision of Bamenda, Cameroon. Where rice farming has become the only cash crop within the region and ¾ of the population now live solely on this cash crop. Today poverty has been reduced in this region drastically as compare to some 15 years back when the villagers had no skills and less informed about rice farming.
Some seven (7) years ago when most of the rice farming process was handled by
Statistics show that more than four (4) billion people live at the bottom of the economic pyramid called BOP that shows how wealth is distributed throughout the world and that BOP lives on less than $2/day. However, according to the book titled “The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits” written by C.K. Prahalad, we can eradicate poverty by making profits if we consider the interests of the BOP or poor consumer when offering products and/or services to them, which comes into play when we get the BOP involved, active, and informed. In the absence of the stated points above, we will always find ourselves increasing the level of poverty and reducing profits instead if care is not taken as BOP consumers get discourage, lack the finances to purchase goods and services offer them, feel cheated, etc… that this paper handles. Whereas if we follow Prahalad’s basic premise as mention above, we will find ourselves eradicating poverty and making more and more profits as the BOP consumer is made an enterprising consumer as was the case with rice farming and processing in Bamessing-Ndop where consumers got discourage and abandon their rice farmlands and even Ndop rice consumption and shifted to vegetable farming that was less expensive to cultivate and transport to the markets, but came back anxiously to rice farming when Prahalad’s advice was put into practice.
At the foot of the Sabga hill lays a village called Bamessing in the grasslands of Ndop subdivision of Bamenda, Cameroon. Where rice farming has become the only cash crop within the region and ¾ of the population now live solely on this cash crop. Today poverty has been reduced in this region drastically as compare to some 15 years back when the villagers had no skills and less informed about rice farming.
Some seven (7) years ago when most of the rice farming process was handled by