Equinox Gyms Compared To Les Mills
EQUINOX GYMS
EQUINOX GYMS
Evaluation of Equinox Gyms compared to Les Mills
Evaluation of Equinox Gyms compared to Les Mills
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Table of Contents
Table of Contents ii
Table of Figures ii
1. Benchmark brand for Les Mills 1
2. Brand Safari Analysis 3 2.1 Society and Market environment: Environmental Awareness and Sustainability 3 2.2 Wooing: Technology 5 2.3 Enculturation: XXX 7 2.4 Internal Brand Ambience: XX 8
3. Additional areas to add value 9 4.1 Area One: Corporate Responsibility 9 3.2 Area Two: Innovation 10 3.3 Area Three: 11
4. Conclusion 11
5. References: 12
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Table of Figures Figure 1: Equinox Entrance 2 * …show more content…
The Les Mills slogan reads “for a fitter planet”, and this slogan would be ideal to assist in introducing Les Mills stance on environmental issues. This could be done with similarities to Equinox who used their slogan of “It’s not fitness. Its life” to represent the fact that although you may be fit and in shape, you are still not healthy in other aspects of your life. They refer to themselves a being able to get you fit but also healthy in other aspects of your life, with particular reference to becoming fit in an environmentally friendly manor and opening your eyes to the idea that people and business need to become more sustainable. (Les Mills, 2012b) The Les Mills slogan can not only mean that they aim to get all humans fitter, decrease obesity and push for people to be more healthy, but it can also mean that if you become a member at Les Mills, not only are you going to achieve results for yourself, you are also helping the planet ‘Earth’ to become fitter by using Les Mills fitness products and …show more content…
Les Mills New Zealand undertook a survey where it was found that 46% off their regular members attend one or more of the classes that they offer each week (Les Mills International, 2011) This highlights the culture of Les Mills which is based around the idea that fitness and being healthy is not long boring hours lifting weights up and down. Confidence is a major aspect of fitness and health. When it comes to going to the gym, it can be a very daunting task for those who are slightly insecure about their weight and appearances, or those who are new to belonging to a gym. This is a driving factor behind the success of the classes they offer. It encourages people to bring along friends for not only support but to also train together and enjoy fitness a lot more. The classes are designed to be interactive and fun experiences where age, gender and fitness level is no issue. Les Mills also pride themselves on being hands on with their clients. One great example of this is Les Mills instructors who are stained in the gym and offer guidance and support for free i.e., spotter (An act where someone supports the weight in case of failure by the person
EQUINOX GYMS
Evaluation of Equinox Gyms compared to Les Mills
Evaluation of Equinox Gyms compared to Les Mills
---------------------------------
Table of Contents
Table of Contents ii
Table of Figures ii
1. Benchmark brand for Les Mills 1
2. Brand Safari Analysis 3 2.1 Society and Market environment: Environmental Awareness and Sustainability 3 2.2 Wooing: Technology 5 2.3 Enculturation: XXX 7 2.4 Internal Brand Ambience: XX 8
3. Additional areas to add value 9 4.1 Area One: Corporate Responsibility 9 3.2 Area Two: Innovation 10 3.3 Area Three: 11
4. Conclusion 11
5. References: 12
* -------------------------------------------------
Table of Figures Figure 1: Equinox Entrance 2 * …show more content…
The Les Mills slogan reads “for a fitter planet”, and this slogan would be ideal to assist in introducing Les Mills stance on environmental issues. This could be done with similarities to Equinox who used their slogan of “It’s not fitness. Its life” to represent the fact that although you may be fit and in shape, you are still not healthy in other aspects of your life. They refer to themselves a being able to get you fit but also healthy in other aspects of your life, with particular reference to becoming fit in an environmentally friendly manor and opening your eyes to the idea that people and business need to become more sustainable. (Les Mills, 2012b) The Les Mills slogan can not only mean that they aim to get all humans fitter, decrease obesity and push for people to be more healthy, but it can also mean that if you become a member at Les Mills, not only are you going to achieve results for yourself, you are also helping the planet ‘Earth’ to become fitter by using Les Mills fitness products and …show more content…
Les Mills New Zealand undertook a survey where it was found that 46% off their regular members attend one or more of the classes that they offer each week (Les Mills International, 2011) This highlights the culture of Les Mills which is based around the idea that fitness and being healthy is not long boring hours lifting weights up and down. Confidence is a major aspect of fitness and health. When it comes to going to the gym, it can be a very daunting task for those who are slightly insecure about their weight and appearances, or those who are new to belonging to a gym. This is a driving factor behind the success of the classes they offer. It encourages people to bring along friends for not only support but to also train together and enjoy fitness a lot more. The classes are designed to be interactive and fun experiences where age, gender and fitness level is no issue. Les Mills also pride themselves on being hands on with their clients. One great example of this is Les Mills instructors who are stained in the gym and offer guidance and support for free i.e., spotter (An act where someone supports the weight in case of failure by the person