Environmental Conservation
A Room with a Viewpoint:
Using Social Norms to Motivate
Environmental Conservation
In Hotels
Research Evaluation
By
John E. Robinson
27 November 2009
A Room with a Viewpoint: Using Social Norms to
Motivate Environmental Conservation
In Hotels The authors of this article identified the efforts towards building the research conducted while attempting to theorize a study involving environmental conservation among hotel patrons and the reuse of towels. The purpose of this essay is to articulate whether the study provided a theoretical framework; relevant variables; a sufficient hypotheses; a research design; an adequate sized sample; properly sanctioned research; consistent means of data collection and data analysis; and a proper discussion and interpretation of findings. Detailed analysis will be provided identifying the positive and negative aspects of the study. There will also be feedback that will articulate the quality of the research and the efficient means of data collection that directly affected the study. There will be a review of the discussion and findings. There will also be a productive analysis of the over or under utilization of the sample and how the sample size may not have been adequately chosen for a real world application of the results. There will be language that identifies methodology potholes and gaps within the research as well as areas where the research was valid as it relates to the intended purpose of the study. Initially, the study provided a theoretical framework that clearly articulated and described the variables, measures, and findings. As the study progressed, the author did not consider the audience as environmentally conscious or not. By not identifying the types of people who will be targeted, the study was generic in theory. This would be over-generalization which precludes that the findings will be consistent among a wider variety audience. Since the framework only included generic variables, the study should
Using Social Norms to Motivate
Environmental Conservation
In Hotels
Research Evaluation
By
John E. Robinson
27 November 2009
A Room with a Viewpoint: Using Social Norms to
Motivate Environmental Conservation
In Hotels The authors of this article identified the efforts towards building the research conducted while attempting to theorize a study involving environmental conservation among hotel patrons and the reuse of towels. The purpose of this essay is to articulate whether the study provided a theoretical framework; relevant variables; a sufficient hypotheses; a research design; an adequate sized sample; properly sanctioned research; consistent means of data collection and data analysis; and a proper discussion and interpretation of findings. Detailed analysis will be provided identifying the positive and negative aspects of the study. There will also be feedback that will articulate the quality of the research and the efficient means of data collection that directly affected the study. There will be a review of the discussion and findings. There will also be a productive analysis of the over or under utilization of the sample and how the sample size may not have been adequately chosen for a real world application of the results. There will be language that identifies methodology potholes and gaps within the research as well as areas where the research was valid as it relates to the intended purpose of the study. Initially, the study provided a theoretical framework that clearly articulated and described the variables, measures, and findings. As the study progressed, the author did not consider the audience as environmentally conscious or not. By not identifying the types of people who will be targeted, the study was generic in theory. This would be over-generalization which precludes that the findings will be consistent among a wider variety audience. Since the framework only included generic variables, the study should
References: American Evaluation Association, (2003, January 18). American Evaluation Association Guiding Principles for Evaluators. Retrieved November 28, 2009, from the world wide web: http://www.eval.org/Publications/GuidingPrinciples.asp Fink, A. (2008). Practicing research: discovering evidence that matters. Los Angeles: Sage Publications. Goldstein, N., et al. (2008). A room with a view: using social norms to motivate environmental conservation in hotels. Journal of consumer research , 35, 472-482. Trochim, W. (2006, October 20). Research Methods Knowledge Base. Retrieved November 27, 2009, from Web Center for Social Research Methods: http://www.socialresearchmethods.net/