Environmental Analysis of Sheraton Hotel Kampala
ENVIRONMENTAL ANALYSIS OF SHERATON KAMPALA HOTEL
BY
ISLAM NURDIN
VU1209-0103
NOVEMBER 2012
TABLE OF CONTENT
1.0 BACKGROUND
2.0 INTERNAL ENVIRONMENT
2.1 Men
2.2 Market
2.3 Materials
2.4 Machinery
2.5 Money
3.0 EXTERNAL ENVIRONMENT
3.1 MICRO ENVIRONMENT
3.1.1 Customers
3.1.2 Publics
3.1.3 Competitors
3.1.4 Suppliers
3.1.5 Marketing intermediaries
3.2 MACRO ENVIRONMENT
3.2.1 Political factors
3.2.2 Economic factors
3.2.3 Social-cultural factors
3.2.4 Environmental factors
3.2.5 Legal factors
4.0 Conclusion
CHAPTER ONE
1.0 BACKGROUND
Sheraton Hotel Kampala sits on the southwest slopes of Kampala, the Capital City of Uganda. It was built in 1965 as the Apollo Hotel named after the then Prime Minister Apollo Milton Obote. When Obote was overthrown in a military coup by Idd Amin in 1971, the Hotel was renamed Kampala International hotel. Following the overthrow of Idd Amin by Tanzanian Forces and The Uganda National Liberation Army in 1979, the Hotel reverted to Apollo Hotel. There were other regime changes in the Country in 1985 and 1986. The National Resistance Movement which ascended into power in 1986 liberalized the economy and Middle Eastern investors won the rights to lease the Hotel from the government of Uganda and manage it for the next 25 years starting from 1999. The Investors won a franchise from Sheraton Hotels and Resorts to use the Sheraton name on the establishment. The Hotel then underwent extensive renovations to the present where it’s one of the best Hotels in Uganda (4 Star Hotel). CHAPTER TWO
2.0 INTERNAL ENVIRONMENT
2.1 Men
The staff at the front desk is friendly and knowledgeable with wonderful hospitality in welcoming customers. Their main aim is to ensure that customers are satisfied with their services and so they have done a good work attracting customers to come stay in the comfortable environment at the Hotel.
The top
BY
ISLAM NURDIN
VU1209-0103
NOVEMBER 2012
TABLE OF CONTENT
1.0 BACKGROUND
2.0 INTERNAL ENVIRONMENT
2.1 Men
2.2 Market
2.3 Materials
2.4 Machinery
2.5 Money
3.0 EXTERNAL ENVIRONMENT
3.1 MICRO ENVIRONMENT
3.1.1 Customers
3.1.2 Publics
3.1.3 Competitors
3.1.4 Suppliers
3.1.5 Marketing intermediaries
3.2 MACRO ENVIRONMENT
3.2.1 Political factors
3.2.2 Economic factors
3.2.3 Social-cultural factors
3.2.4 Environmental factors
3.2.5 Legal factors
4.0 Conclusion
CHAPTER ONE
1.0 BACKGROUND
Sheraton Hotel Kampala sits on the southwest slopes of Kampala, the Capital City of Uganda. It was built in 1965 as the Apollo Hotel named after the then Prime Minister Apollo Milton Obote. When Obote was overthrown in a military coup by Idd Amin in 1971, the Hotel was renamed Kampala International hotel. Following the overthrow of Idd Amin by Tanzanian Forces and The Uganda National Liberation Army in 1979, the Hotel reverted to Apollo Hotel. There were other regime changes in the Country in 1985 and 1986. The National Resistance Movement which ascended into power in 1986 liberalized the economy and Middle Eastern investors won the rights to lease the Hotel from the government of Uganda and manage it for the next 25 years starting from 1999. The Investors won a franchise from Sheraton Hotels and Resorts to use the Sheraton name on the establishment. The Hotel then underwent extensive renovations to the present where it’s one of the best Hotels in Uganda (4 Star Hotel). CHAPTER TWO
2.0 INTERNAL ENVIRONMENT
2.1 Men
The staff at the front desk is friendly and knowledgeable with wonderful hospitality in welcoming customers. Their main aim is to ensure that customers are satisfied with their services and so they have done a good work attracting customers to come stay in the comfortable environment at the Hotel.
The top