Environmental Analysis Car2go
Environmental Analysis for Car2Go
I. Introduction
This project has been conducted to do an environmental analysis to the company called Car2go and its membership/sign-up product in Vancouver. The analysis has been done using all the external forces that involves collecting facts about the company through primary and secondary research. The external forces has been divided into 6 categories namely Demographic, Socio-Cultural, Competitive, Technological, Economic, and Regulatory. It is then explain how each of the environmental factors could positively or negatively influence the sign-up for membership of Car2go in Vancouver.
II. Company Description
Daimler AG pioneered the service of providing easy access of two-seat cars rented on hourly or daily basis with pre-paid street parking and fuel in Ulm, Germany in October, 2008. Since then, the company developed Car2Go car sharing services in Europe and North America. With 7,000 vehicles serving 18 cities, Car2Go has served 350,000 customers since its inception. It launched in Vancouver in June 2011 with 250 cars. Car2go has a current fleet of 450 cars with both gasoline and electric type serving in Vancouver downtown, Vancouver West and North Vancouver. Car2Go renters book the compact car online with phone APPs, access the car and park it at designated places for free. Car2Go advertises as “a new form of mobility for more dynamic way to get around”, promising flexible, convenient and affordable transport solution offering inclusion of gas, parking and insurance cost.
III. Environmental Scan
A. External Forces
1. Demographic
-The focus of the market segments in this topic is two. First is the tourist market and second are the people who are ages 30 years old and older who don’t need a car on a regular basis. Vancouver is one of the hot spots for tourist especially when it comes with nature attraction. However, tourism in Vancouver has been declining since the recession. This will have a negative
I. Introduction
This project has been conducted to do an environmental analysis to the company called Car2go and its membership/sign-up product in Vancouver. The analysis has been done using all the external forces that involves collecting facts about the company through primary and secondary research. The external forces has been divided into 6 categories namely Demographic, Socio-Cultural, Competitive, Technological, Economic, and Regulatory. It is then explain how each of the environmental factors could positively or negatively influence the sign-up for membership of Car2go in Vancouver.
II. Company Description
Daimler AG pioneered the service of providing easy access of two-seat cars rented on hourly or daily basis with pre-paid street parking and fuel in Ulm, Germany in October, 2008. Since then, the company developed Car2Go car sharing services in Europe and North America. With 7,000 vehicles serving 18 cities, Car2Go has served 350,000 customers since its inception. It launched in Vancouver in June 2011 with 250 cars. Car2go has a current fleet of 450 cars with both gasoline and electric type serving in Vancouver downtown, Vancouver West and North Vancouver. Car2Go renters book the compact car online with phone APPs, access the car and park it at designated places for free. Car2Go advertises as “a new form of mobility for more dynamic way to get around”, promising flexible, convenient and affordable transport solution offering inclusion of gas, parking and insurance cost.
III. Environmental Scan
A. External Forces
1. Demographic
-The focus of the market segments in this topic is two. First is the tourist market and second are the people who are ages 30 years old and older who don’t need a car on a regular basis. Vancouver is one of the hot spots for tourist especially when it comes with nature attraction. However, tourism in Vancouver has been declining since the recession. This will have a negative
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