Entreprenuership Charles & Keith
Title: The journey of a successful entrepreneur
Assignment topic:
Select an entrepreneur who has had measurable success with at least one venture. The situation involved could be a new business venture, a new product or a new process but it should represent a significantly new direction for the entrepreneur.
Write a short report about what happened and how it confirms or disconfirms the principles in your textbook, emphasising:
* The historical background and environmental conditions that led to its emergence * A description of the approach, attitudes and behaviour towards the innovation. * The strategies that were employed and which ones contributed most to the innovation’s success.
Word Count: 2,439words
Executive summary
This assignment takes a look at a Singaporean entrepreneur, Charles Wong whom together with his brother, Keith, established a popular Singapore brand, Charles & Keith, famous for women’s footwear and accessories.
In this assignment I will look at the entrepreneurial journey of how Charles started with very humble beginnings, only to grow the chain into an international successful brand valued at S$200 million. I will also look at the way Charles & Keith approached their business using the various schools of thoughts that I believe influenced their business the most. Finally, I will highlight the strategies that I believe contributed most to their success.
Table of contents
1. Introduction………………………………………………………………………3
2. Historical Background……………………………………………………………4
3. Approach, Attitudes and Behaviour ………………………………………….…..4
4. Strategies that contributed most to the success………………………………..….7
5. Conclusion……………………………………………………………………….10
6. References……………………………………………………………………..…11
1. Introduction
In this assignment, I have chosen a case study of a Singapore entrepreneur, Charles Wong, whom together with his brother, Keith, established a popular Singapore brand,
Assignment topic:
Select an entrepreneur who has had measurable success with at least one venture. The situation involved could be a new business venture, a new product or a new process but it should represent a significantly new direction for the entrepreneur.
Write a short report about what happened and how it confirms or disconfirms the principles in your textbook, emphasising:
* The historical background and environmental conditions that led to its emergence * A description of the approach, attitudes and behaviour towards the innovation. * The strategies that were employed and which ones contributed most to the innovation’s success.
Word Count: 2,439words
Executive summary
This assignment takes a look at a Singaporean entrepreneur, Charles Wong whom together with his brother, Keith, established a popular Singapore brand, Charles & Keith, famous for women’s footwear and accessories.
In this assignment I will look at the entrepreneurial journey of how Charles started with very humble beginnings, only to grow the chain into an international successful brand valued at S$200 million. I will also look at the way Charles & Keith approached their business using the various schools of thoughts that I believe influenced their business the most. Finally, I will highlight the strategies that I believe contributed most to their success.
Table of contents
1. Introduction………………………………………………………………………3
2. Historical Background……………………………………………………………4
3. Approach, Attitudes and Behaviour ………………………………………….…..4
4. Strategies that contributed most to the success………………………………..….7
5. Conclusion……………………………………………………………………….10
6. References……………………………………………………………………..…11
1. Introduction
In this assignment, I have chosen a case study of a Singapore entrepreneur, Charles Wong, whom together with his brother, Keith, established a popular Singapore brand,
References: 4.6 Seek capital at the right time To grow the company’s revenue even further, the brothers sold a 20 percent stake to Louis Vuitton Moet Hennessey (LVMH) for more than S$30 million (Sim, 2009) <http://www3.moe.edu.sg/corporate/contactonline/2007/issue19/sub_professionalMatters_art01_related01.htm> Kurato, 2009, Entrepreneurship; Theory, Process, Practice, 8th Edition, South-Western, Mason