Entrepreneurship Project: Business Feasibility Analysis
ENTREPRENEURSHIP ASSIGNMENT: BUSINESS FEASIBILITY ANALYSIS
Cozzie Co., Ltd.
Bride coaching services
28Dec, 2012
AMERICAN ACCREDITED PROGRAM - FOREIGN TRADE UNIVERSITY
Feasibility Report
Grade Sheet
T eam Name: C ozzie
Possible
points
Cover Sheet
T eam Name, Proposed Company Name, Names of Team Members,
D ate
Introduction
Provide a two or three sentence introduction to identify your product or service, and the purpose of your report.
Your points 0
1
Phase 1: Product/Service Feasibi lity Analysis
Discuss how you assessed the o verall appeal of the product or s ervice being proposed. Analyze your results and discuss your conclusions.
What did you learn? What dec ision have you made about your product or service as a res ult of learning the information from your concept and usability tests?
Concept Testing
Discuss how you tested our concept to validate the underlying premises behind your product/service by askin g prospective customers and key industry participants what they think of your concept. Discuss if you used surveys, i nterviews, focus groups, or simply observed people perform tasks relevant to your product or service. What did you lean? Include in the a ppendix a copy of your questionnaire or survey questions, and well as your tabulated results.
20
Describe how you used the Concept Statement, who you showed it to, and what you leaned. Include your Concept
Statement in the appendix.
(Caution: the Concept T est is NOT the same as the Usability
T est!
Demonstrate that you understand the difference and have indeed conducted two separate tests.)
Usabiity Testing
Discuss how you conducted a usability test for your product/service and the results you received. Did you ask people: • What features of your product or service make it easy or difficult to use?
• How would potential customers use your product or service?
20
If you had a prototype or drawing describe it here. Discuss who y ou
Cozzie Co., Ltd.
Bride coaching services
28Dec, 2012
AMERICAN ACCREDITED PROGRAM - FOREIGN TRADE UNIVERSITY
Feasibility Report
Grade Sheet
T eam Name: C ozzie
Possible
points
Cover Sheet
T eam Name, Proposed Company Name, Names of Team Members,
D ate
Introduction
Provide a two or three sentence introduction to identify your product or service, and the purpose of your report.
Your points 0
1
Phase 1: Product/Service Feasibi lity Analysis
Discuss how you assessed the o verall appeal of the product or s ervice being proposed. Analyze your results and discuss your conclusions.
What did you learn? What dec ision have you made about your product or service as a res ult of learning the information from your concept and usability tests?
Concept Testing
Discuss how you tested our concept to validate the underlying premises behind your product/service by askin g prospective customers and key industry participants what they think of your concept. Discuss if you used surveys, i nterviews, focus groups, or simply observed people perform tasks relevant to your product or service. What did you lean? Include in the a ppendix a copy of your questionnaire or survey questions, and well as your tabulated results.
20
Describe how you used the Concept Statement, who you showed it to, and what you leaned. Include your Concept
Statement in the appendix.
(Caution: the Concept T est is NOT the same as the Usability
T est!
Demonstrate that you understand the difference and have indeed conducted two separate tests.)
Usabiity Testing
Discuss how you conducted a usability test for your product/service and the results you received. Did you ask people: • What features of your product or service make it easy or difficult to use?
• How would potential customers use your product or service?
20
If you had a prototype or drawing describe it here. Discuss who y ou
References: Bamboo Education (2011). Khoa hoc co dau hoan hao. Retrieved December 20, 2012 from http://www.bamboo-edu.vn/khoa-hoc/6/7/co-dau- hoan- hao.html Bay Vut (2011). Ly hon gia tang o Viet Nam qua con mat cua phong vien nuoc ngoai. http://ctd.org.vn/vi/gioi-thieu/m1377/gioi-thieu-vectd.html#.UN5nFG9tjyA Share Vietnam (2012) http://sharevn.org/index.aspx?Menu=1332&Style=1 Center for Creative Initiatives in Health and Population (2012) December 26, 2012 from http://ccihp.org/index.php/news/7/84/About-CCIHP General Statistics Office (2011)