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Entrepreneurship Feasibility Study: Fun Bus

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Entrepreneurship Feasibility Study: Fun Bus
Entrepreneurship Feasibility Study – Business Name: Fun Bus

A vast amount of baby boomers are retiring with a lot of discretionary income which makes them a magnificent market to target. Thus, a business that targets transportation to entertainment venues provides convenience and entertainment to their lives. Furthermore, with today’s sky rocketing gas prices everyone would prefer to have a ride to places we go. It is my recommendation that I get funding for the “Fun Bus” which will be a win for everyone involved. The banker will provide a $70,000 loan with 3% interest, the active adults will get what they have a need for, and I will reap profit to keep the business going, earn a living, and pay off the loan.
It is a commercial recreation business so the goal is to be profitable. Once the bus begins to pass the break even analysis and profit has been made. Money will be put back into the business to upgrade the bus with such amenities as wheel chair access, global positioning, satellite (GPS), bathrooms, intercom, etc. However, a lot of details are involved to make this business work and the following feasibility study states each step’s significant role in the process.
Table of Contents 1. Description of the Business 2. Regulatory & Risk Analysis 3. Location Analysis 4. Management Analysis 5. Market Analysis 6. Financial Analysis 7. Feasibility Recommendation

Description of the Business

This business would be called “the Fun Bus” and the legal form would be a sole proprietorship essentially making it a one man job. The name would be a “doing business as” name (DBA). This allows a sole proprietorship to use a business name rather than your personal name (http://etrepreneurs.about.com/od/businessstructure/a/doingbusinessas_p.htm) Registration for it is entered at the county level. The clients of the business would be the riders of the bus, retirement homes, and entertainment venues. The bus would pick up

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