Energy Mint Analysis
A. QUESTIONNARIE ANALYSIS AND CONCLUSIONS
Continuing the desk research submitted in the Business Environment, it is critical to break in the real customer base and evaluate the perceptions of customers towards “a quicker, more effective than and as tasty as energy drinks” product that we are going to offer. The questions have been asked to identify the awareness of energy mints in the Southeast region. We have surveyed in total 360 people in a various range of interests: from teenagers, students, physical workers, official workers to housewives. A range of ages has been interviewed from less than 16 to the ages of retirement to ensure the diversity of the research as well as to grab the whole potentiality. As the limitations of transportations, the data has been collected in Surrey county and the Greater London as its initial aim. The results have been inputted and sorted. The conclusions are drawn soon following the favors of the pre-determining desk research results.
I. Energy mints and Southeast of England.
2.1. How do potential customers regard a new trend of product?
It has been shown clearly in the desk research the fact of a domination energy drink brands hold in the target market. Following the failure of American-based Revive energy mints in 2011, HERO mints, the unique domestic energy mint producer currently shares a humble piece of the pie along with the imported counter-products. The possibility of an intervention remains as our survey’s objectives, suggesting whether it would be a niche in the customers’ awareness and acceptance for this new brand. 92% of respondents have claimed no information of energy mints before the questionnaire starts. The mere 8% saying “have heard of” points out a poor education our domestic competitor has performed. It, hence, requires a more boisterous marketing campaign to obtain the popularity on the track. The details could be discussed in depth later on.
Chart
Continuing the desk research submitted in the Business Environment, it is critical to break in the real customer base and evaluate the perceptions of customers towards “a quicker, more effective than and as tasty as energy drinks” product that we are going to offer. The questions have been asked to identify the awareness of energy mints in the Southeast region. We have surveyed in total 360 people in a various range of interests: from teenagers, students, physical workers, official workers to housewives. A range of ages has been interviewed from less than 16 to the ages of retirement to ensure the diversity of the research as well as to grab the whole potentiality. As the limitations of transportations, the data has been collected in Surrey county and the Greater London as its initial aim. The results have been inputted and sorted. The conclusions are drawn soon following the favors of the pre-determining desk research results.
I. Energy mints and Southeast of England.
2.1. How do potential customers regard a new trend of product?
It has been shown clearly in the desk research the fact of a domination energy drink brands hold in the target market. Following the failure of American-based Revive energy mints in 2011, HERO mints, the unique domestic energy mint producer currently shares a humble piece of the pie along with the imported counter-products. The possibility of an intervention remains as our survey’s objectives, suggesting whether it would be a niche in the customers’ awareness and acceptance for this new brand. 92% of respondents have claimed no information of energy mints before the questionnaire starts. The mere 8% saying “have heard of” points out a poor education our domestic competitor has performed. It, hence, requires a more boisterous marketing campaign to obtain the popularity on the track. The details could be discussed in depth later on.
Chart