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Energy Conservation

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Energy Conservation
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A Study of Factors Influencing Energy Conservation Behavior
Richard Semenik, University of Utah
Russell Belk, University of Utah
John Painter, University of Utah
ABSTRACT - Previous research on factors that influence energy conservation behavior have almost without exception been restricted to demographic investigations using bivariate analyses. The present study attempts to go beyond prior research by using a richer set of non-demographic predictors in the context of gasoline conservation. Multivariate analysis of the predictors suggests that greater understanding of conserver and non-conserver groups can be achieved with a broader set of predictor variables.
[ to cite ]:
Richard Semenik, Russell Belk, and John Painter (1982) ,"A Study of Factors Influencing Energy Conservation Behavior", in NA - Advances in Consumer Research Volume 09, eds. Andrew Mitchell, Ann Abor, MI : Association for Consumer Research, Pages: 306-312.

Advances in Consumer Research Volume 9, 1982 Pages 306-312
A STUDY OF FACTORS INFLUENCING ENERGY CONSERVATION BEHAVIOR
Richard Semenik, University of Utah
Russell Belk, University of Utah
John Painter, University of Utah
ABSTRACT -
Previous research on factors that influence energy conservation behavior have almost without exception been restricted to demographic investigations using bivariate analyses. The present study attempts to go beyond prior research by using a richer set of non-demographic predictors in the context of gasoline conservation. Multivariate analysis of the predictors suggests that greater understanding of conserver and non-conserver groups can be achieved with a broader set of predictor variables.
INTRODUCTION
The energy problems first highlighted by the 1973-74 gasoline and fuel oil shortages have spawned a considerable number of research efforts on the topic of energy conservation. Reviews by Anderson and Cullen (1979), Farhar, et al. (1979), Frankena,



References: Anderson, Dennis and Cullen, Carman (1979), Energy Research from a Consumer Perspective: An Annotated Bibliography, (Ottawa: Consumer and Corporate Affairs Canada). Bartel, Ted (1974), "The Effects of the Energy Crisis on Attitudes and Life Styles of Los Angeles Residents," presented at the 69th annual meeting of the American Sociological Association, Montreal. Blakely, Edward J. (1976), "Energy, Public Opinion and the 1976 Public Policy," California Agriculture, 30, 4-5. Bultena, Gordon L. (1976), Public Response to the Energy Crisis: A Study of Citizens ' Attitudes and Adaptive Behaviors, (Ames, Iowa: Iowa State University). Burdge, Rabel J. et al., (1975), "Public Opinion on Energy," Issues Facing Kentucky, (Lexington, Kentucky: University of Kentucky). R Cunningham, William R Farhar, Barbara C., Wells, Patricia, Unseld, Charles T. and Burns, Barbara A. (1979), Public Opinion About Energy: A Literature Review, (Golden, Colorado: Solar Energy Research Institute). Frankena, Frederick, Buttell, Frederick H. and Morrison, Denton E. (1977), Energy/Society Annotations, (Ann Arbor: University of Michigan). Gallup, George (1974), "Energy Curbs Usage," The Gallup Opinion Index, (Report No. 104, Princeton: American Institute of Public Opinion). Gallup, George (1977a), "Energy," The Gallup Opinion Index, (Report No. 142, Princeton: American Institute of Public Opinion). Gallup, George (1977b), "Public Remains Unconvinced of Energy Problem," The Gallup Opinion Index, (Report No. 149, Princeton: American Institute of Public Opinion). Gottlieb, David and Matre, Marc (1975), "Conceptions of Energy Shortages and Energy Conserving Behavior," (presented at 70th Annual Meeting of the American Sociological Association, San Francisco). Grier, Eunice S. (1976), "Changing Patterns of Energy Consumption and Costs in U.S. Households," presented at Allied Social Science Association Meeting, (Atlantic City). Hogan, Janice M. (1976), Energy Conservation: Family Values, Household Practices, and Contextual Variables, Ph.D. dissertation, East Lansing: Michigan State University). Joerges, Bernard (1979), Consumer Energy Research: An International Bibliography, Berlin: The International Institute for Environment and Society. Kilkeary, Rovena (1975), The Energy Crisis and Decision-Making in the Family, NTIS Report No. NSF-SOS GY-11543, (Springfield Virginia: National Technical Information Service. Lowry, D. J. and Good, W. S. (1977), "The Energy Conscious Consumer: Implications for Marketing," working paper, (Winnipeg: University of Manitoba). Morrison, Bonnie Maas and Gladhart, Peter (1976), "Energy and Families: The Crisis and Response," Journal of Home Economics, 68, 15-18. Morrison, Donald G. (1969), "On the Interpretation of Discriminant Analysis," Journal of Marketing Research, 6, 156-163. Murray, James R., Minor, Michael J., Bradburn, Norman M., Cotterman, Robert G., Frankel, Martin and Pisarski, Alan E. (1974), "Evolution of Public Response to the Energy Crisis," Science, 19, 257-263. Newman, Dorothy R. and Day, Dawn (1975), The American Energy Consumer, (Cambridge, Massachusetts: Ballinger Publishing Company). Opinion Research Corporation (1974 ), Public Attitudes and Behaviors Regarding Energy Conservation, Waves 12 and 13, Technical Information Service No. PB 259 342). Opinion Research Corporation (1974b), General Public Attitudes and Behavior Toward Energy Saving, Technical Information Service No. 244 980. Opinion Research Corporation (1974c), Trends in Energy Consumption and Attitudes Toward Energy Shortage, Technical Information Service No. 244 983. Opinion Research Corporation (1975A), Consumer Attitudes and Behavior Resulting from Issues Surrounding the Energy Shortage, Technical Information Service No, 244 985. Opinion Research Corporation (1975d), How the Public Views the Nation 's Dependence on Oil Imports, Technical Information Service No. 245 828. Opinion Research Corporation (1976a), Private Individual 's Willingness to Make Energy-Saving Efforts and Their Perceptions of Others Doing the Same, Technical Information Service No. 255 946. Opinion Research Corporation (1976b), Parent 's Perceptions of their Children 's Sources of Energy Information and Energy Related Activities, Technical Information No. 261 164. Perlman, Robert and Warren, Roland (1975a), "Effects of the Energy Crisis on Households of Different Income Groups," presented at the Annual Meeting of The Society of the Study of Social Problems, San Francisco. Perlman, Robert and Warren, Roland L. (1975b), Energy-Saving by Households of Different Incomes in Three Metropolitan Areas, (Waltham, Massachusetts: Brandeis University). Reizenstein, Rich rd C. and Barnaby, David J. (1976), "An Analysis of Selected Consumer Energy-Environment Trade-Off Segments," in Educators Proceedings of the American Marketing Association Series #39, (Chicago: American Marketing Association, 522-526. Roper Organization, Inc. (1977a), Roper Reports, (New York: Roper Organization Inc. Roper Organization, Inc. (1977b), Roper Reports, (New York: Roper Organization, Inc. Survey Research Laboratory (1977), Public Reactions to Wind Energy Devices, for the National Science Foundation and the Department of Energy, Washington, D. C., (Urbana: University of Illinois.) TaLarzyk, W Thompson, Phyllis T. and MacTavish, John (1976), "Energy Problems: Public Beliefs, Attitudes, and Behaviors," mimeographed paper, Urban and Environmental Studies Institute, Grand Valley State College, (Allendale, Michigan). Warkov, Seymour (1976), Energy Conservation in the Houston- Galveston Area Complex: 1976, (Houston, Texas: University of Houston). Warren, Donald I. and Clifford, David L. (1975), Local Neighborhood Social Structure and Response to the Energy Crisis of 1973-74. (Ann Arbor, Michigan: University of Michigan).

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