End Term QP MC PGP18
INDIAN INSTITUTE OF MANAGEMENT KOZHIKODE Post Graduate Programme in Management
End-‐TERM EXAMINATION
Course Title
Duration
Maximum marks
Term & Year
Managerial Communication (MC)
3 hrs.
30
I -2014, PGP18 (Only for Section A, B, and C)
Instructions
The Bajaj Chetak was a popular Indian-‐made motor scooter produced by the Bajaj Auto Company. The Chetak is named after Chetak, the legendary horse of Indian warrior Rana Pratap Singh.
Originally based on Italian Vespa Sprint, Chetak was an affordable means of transportation for millions of Indian families for decades and is lovingly called Hamara Bajaj (Our Bajaj). However, in the face of rising competition from bikes and cars, Chetak lost ground in India, and production was discontinued in 2009.
You are required to write a short story in NO MORE THAN 1500 words. You need to conceptualize the plot of the story drawing from the set of images (yes, you must use all the images) provided in the question paper for Bajaj Chetak. Hypothetically, your story should be the basis of their latest Television Commercial to reposition Bajaj Chetak in the Indian market. Additionally, a newspaper report on Bajaj Chetak is given to you to help you understand the background of the product and how it was connected to the Indian consumers emotionally. The newspaper report may help you in composing the story
End-‐TERM EXAMINATION
Course Title
Duration
Maximum marks
Term & Year
Managerial Communication (MC)
3 hrs.
30
I -2014, PGP18 (Only for Section A, B, and C)
Instructions
The Bajaj Chetak was a popular Indian-‐made motor scooter produced by the Bajaj Auto Company. The Chetak is named after Chetak, the legendary horse of Indian warrior Rana Pratap Singh.
Originally based on Italian Vespa Sprint, Chetak was an affordable means of transportation for millions of Indian families for decades and is lovingly called Hamara Bajaj (Our Bajaj). However, in the face of rising competition from bikes and cars, Chetak lost ground in India, and production was discontinued in 2009.
You are required to write a short story in NO MORE THAN 1500 words. You need to conceptualize the plot of the story drawing from the set of images (yes, you must use all the images) provided in the question paper for Bajaj Chetak. Hypothetically, your story should be the basis of their latest Television Commercial to reposition Bajaj Chetak in the Indian market. Additionally, a newspaper report on Bajaj Chetak is given to you to help you understand the background of the product and how it was connected to the Indian consumers emotionally. The newspaper report may help you in composing the story