Employer Branding
Contents Page
Executive Summary 3
1.0 Introduction 4
1.1 Research Aim and Objectives 4
2.0 Literature Review 5
2.1 Employer Branding 5
2.2 Employer Brand Management 5
2.3 Employer Brand Proposition 6
2.4 Relationship between Employer Branding and Internal Marketing 6
2.5 The Importance of Employer Brand in an Organization 6 - 7
2.6 Brand Thinking 8
2.7 Build a Good Employer Brand 9 - 10
3.0 Research Methodology 10
3.1 Research Approach and Strategy 10
3.2 Type of Data and Data Collection Technique 11
3.3 Research Sampling 12
4.0 Ethical Issues in Relation to the Research 12
4.1 Integrity of Evidence, Honesty and Trust 12 - 13
4.2 Research Participation 13
5.0 Limitation to the Research 13
5.1 Lack of Research Time 13 – 14
5.2 Limited Opportunity and Sample Pool 14
6.0 Conclusion 15 Reference 16 - 18
Executive Summary
This report will outline on the how to investigate employer brand in an organization and how employer brand will affect the operation and business of the organization. Research Methodology will be showed in this report, ways to collect data, which is the targeted group and why the technique been selected will also be explained in this report. Besides, this report will showed the important of the employer brand, employer brand management, employer brand proposition, brand thinking and relationship between employer branding and internal marketing.
Other than that, literature review section will showed on how build a good employer brand and what is the things that employer should take note when doing the research. Ethical issues in relation to the research and limitation to the research will be explained in this report as well.
1.0 Introduction
1.1 Research Aim and Objectives
In the business world, we often face various unexpected incidents which
Executive Summary 3
1.0 Introduction 4
1.1 Research Aim and Objectives 4
2.0 Literature Review 5
2.1 Employer Branding 5
2.2 Employer Brand Management 5
2.3 Employer Brand Proposition 6
2.4 Relationship between Employer Branding and Internal Marketing 6
2.5 The Importance of Employer Brand in an Organization 6 - 7
2.6 Brand Thinking 8
2.7 Build a Good Employer Brand 9 - 10
3.0 Research Methodology 10
3.1 Research Approach and Strategy 10
3.2 Type of Data and Data Collection Technique 11
3.3 Research Sampling 12
4.0 Ethical Issues in Relation to the Research 12
4.1 Integrity of Evidence, Honesty and Trust 12 - 13
4.2 Research Participation 13
5.0 Limitation to the Research 13
5.1 Lack of Research Time 13 – 14
5.2 Limited Opportunity and Sample Pool 14
6.0 Conclusion 15 Reference 16 - 18
Executive Summary
This report will outline on the how to investigate employer brand in an organization and how employer brand will affect the operation and business of the organization. Research Methodology will be showed in this report, ways to collect data, which is the targeted group and why the technique been selected will also be explained in this report. Besides, this report will showed the important of the employer brand, employer brand management, employer brand proposition, brand thinking and relationship between employer branding and internal marketing.
Other than that, literature review section will showed on how build a good employer brand and what is the things that employer should take note when doing the research. Ethical issues in relation to the research and limitation to the research will be explained in this report as well.
1.0 Introduction
1.1 Research Aim and Objectives
In the business world, we often face various unexpected incidents which