Emirates Airlines Analysis
Abstract
A subsidiary of The Emirates Group, Emirates Airlines is one of the largest airlines in the world. Emirates Airlines was conceived due to the flying needs that arose in mid 1980s after Gulf Air reduced the services it provided to Dubai. Today, the company is one of the largest airline services providers in the world. Having started with a fleet of two aircrafts on wet-lease from Pakistan International Airlines (En.wikipedia.org, 2017), Emirates has come a long way over the past 30 years.
Today, the company boasts of an impressive fleet size of 239 aircraft carriers which enable the company reach 154 flight destinations in 82 nations across six continents (The Emirates Group Annual Report 2016-2017, 2017). The huge success of Emirates …show more content…
The company has focused on quality over quantity since its inception which has helped the company become one of the most reliable aircraft carriers in the world. Emirates Airlines won World’s Best Airline 2017, Best First Class 2017, Best Economy Class 2017, and Best Major Airline 2017 (Middle East and Africa Region) at the 2017 TripAdvisor Traveler’s Choice Awards making it the most awarded airline in the award (Emirates, 2017). Over the past 30 years, the company has shown immense progress and has become a leader in the airline industry through its quality service and commitment to customer satisfaction. It has put into plan effective strategies which fuel the corporate growth of the organization. This report analyzes the success of Emirates Airlines from a strategic standpoint and tries to understand how it operates and achieves its quality …show more content…
One of the studies titled “Service quality and customer satisfaction of a UAE-based airline: An empirical investigation” goes ahead to identify six different dimensions in relation to the quality of service provided in Dubai in relation to the airlines of Dubai. Furthermore, the paper successfully established links in the following factors pertaining to the Quality of Service, Corporate and Social Image of the Service Provider, Expectations of the Customer, Value that is Perceived for the Service, Satisfaction Level of the Consumers, and Customer Loyalty to the Brand. Furthermore, the empirically performed study mentions that the customer satisfaction can lead to brand loyalty which can lead to consistent
A subsidiary of The Emirates Group, Emirates Airlines is one of the largest airlines in the world. Emirates Airlines was conceived due to the flying needs that arose in mid 1980s after Gulf Air reduced the services it provided to Dubai. Today, the company is one of the largest airline services providers in the world. Having started with a fleet of two aircrafts on wet-lease from Pakistan International Airlines (En.wikipedia.org, 2017), Emirates has come a long way over the past 30 years.
Today, the company boasts of an impressive fleet size of 239 aircraft carriers which enable the company reach 154 flight destinations in 82 nations across six continents (The Emirates Group Annual Report 2016-2017, 2017). The huge success of Emirates …show more content…
The company has focused on quality over quantity since its inception which has helped the company become one of the most reliable aircraft carriers in the world. Emirates Airlines won World’s Best Airline 2017, Best First Class 2017, Best Economy Class 2017, and Best Major Airline 2017 (Middle East and Africa Region) at the 2017 TripAdvisor Traveler’s Choice Awards making it the most awarded airline in the award (Emirates, 2017). Over the past 30 years, the company has shown immense progress and has become a leader in the airline industry through its quality service and commitment to customer satisfaction. It has put into plan effective strategies which fuel the corporate growth of the organization. This report analyzes the success of Emirates Airlines from a strategic standpoint and tries to understand how it operates and achieves its quality …show more content…
One of the studies titled “Service quality and customer satisfaction of a UAE-based airline: An empirical investigation” goes ahead to identify six different dimensions in relation to the quality of service provided in Dubai in relation to the airlines of Dubai. Furthermore, the paper successfully established links in the following factors pertaining to the Quality of Service, Corporate and Social Image of the Service Provider, Expectations of the Customer, Value that is Perceived for the Service, Satisfaction Level of the Consumers, and Customer Loyalty to the Brand. Furthermore, the empirically performed study mentions that the customer satisfaction can lead to brand loyalty which can lead to consistent