Emirates Airline Booklet
Educational institution: University College Birmingham
Publication: January 2013
Edited by: Mohammed Adnan Suleman, Paula Seicaru, Reiss Coley-Laing & Gigel Maceasa
Table of content
Emirates Airlines Network Map 3
Emirates Airlines Fleet 5
Media Publications 8
Emirates is the world’s top airline brand 8
Emirates Airlines Branding Strategies 9
The Emirates Way 13
Emirates Brand Positioning 14
Living the brand 16
Sponsorships 16
Emirates introduces new brand positioning 18
Media Publications
Emirates is world’s top airline brand
Dubai airline’s brand value soars to $3.2bn
Published Thursday, September 27, 2012
Figure 1: The Airline Brand Top 10
(Star count, 2012)
Dubai-based Emirates airline has become the world’s Most Valuable Airline Brand, according to Brand Finance’s Global 500 brand study which will be unveiled today at the Global Travel Marketing Forum in Dubai.
“Emirates flies ahead of Lufthansa and Singapore Airlines to become the world’s most valuable airline brand,” a media statement issued by Brand Finance said.
“In what has been a very challenging climate for the airlines industry, Emirates has climbed to become the most valuable airline brand in 2012 with a value of $3.7 billion, a 2 per cent increase on last year but enough to fly ahead of Lufthansa for the first time, “the statement highlighted.
This performance has been driven by growth in passenger revenues and important strides made in the long haul passenger market.
“Against the backdrop of the global economic slowdown, Emirates’ performance is highly commendable. The partnership with Qantas and a more aspirational positioning have seen customer revenues and brand value grow,” said Hany Mwafy, Brand Finance Managing Director Middle East.
Emirates airline continued to post strong growth with connecting traffic through its hub, whilst successfully sustaining growth into new international destinations. It
Publication: January 2013
Edited by: Mohammed Adnan Suleman, Paula Seicaru, Reiss Coley-Laing & Gigel Maceasa
Table of content
Emirates Airlines Network Map 3
Emirates Airlines Fleet 5
Media Publications 8
Emirates is the world’s top airline brand 8
Emirates Airlines Branding Strategies 9
The Emirates Way 13
Emirates Brand Positioning 14
Living the brand 16
Sponsorships 16
Emirates introduces new brand positioning 18
Media Publications
Emirates is world’s top airline brand
Dubai airline’s brand value soars to $3.2bn
Published Thursday, September 27, 2012
Figure 1: The Airline Brand Top 10
(Star count, 2012)
Dubai-based Emirates airline has become the world’s Most Valuable Airline Brand, according to Brand Finance’s Global 500 brand study which will be unveiled today at the Global Travel Marketing Forum in Dubai.
“Emirates flies ahead of Lufthansa and Singapore Airlines to become the world’s most valuable airline brand,” a media statement issued by Brand Finance said.
“In what has been a very challenging climate for the airlines industry, Emirates has climbed to become the most valuable airline brand in 2012 with a value of $3.7 billion, a 2 per cent increase on last year but enough to fly ahead of Lufthansa for the first time, “the statement highlighted.
This performance has been driven by growth in passenger revenues and important strides made in the long haul passenger market.
“Against the backdrop of the global economic slowdown, Emirates’ performance is highly commendable. The partnership with Qantas and a more aspirational positioning have seen customer revenues and brand value grow,” said Hany Mwafy, Brand Finance Managing Director Middle East.
Emirates airline continued to post strong growth with connecting traffic through its hub, whilst successfully sustaining growth into new international destinations. It