Preview

Emirates Airline

Satisfactory Essays
Open Document
Open Document
382 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Emirates Airline
sEmirates airlines (also known as by marketing phrase Fly Emirates) is the national airline of Dubai, United Arab Emirates. It is the largest airline in the Middle East, operating over 2,400 passenger flights per week, from its hub at Dubai International Airport Terminal 3, to 105 cities in 62 countries across six continents. The company also operates three of the ten world's longest non-stop commercial flights from Dubai to Los Angeles, San Francisco and Houston.

In 1974, three years after independence, the rulers of the United Arab Emirates decided to establish a joint flag carrier which was called Gulf Air. However, a tense relationship between the airline and the Dubai government existed ever since its creation. Dubai government refused Gulf Air’s request to abandon its open-skies policy. In reaction, Gulf Air reduced frequencies and capacities to and from Dubai by more than two thirds between 1984 and 1985 without prior advance.
Since foreign carriers were unable or unwilling to fill the gap, Sheik Mohammed bin Rashid Al-Maktoum, Dubai’s ruler, convened a team of experts – headed by Maurice Flanagan and later joined by Tim Clark and the ruler’s then 26- year old son, Sheik Ahmed bin Saeed Al-Maktoum – to devise an emergency plan. The group’s recommendation to set up a home carrier for Dubai was quickly accepted by the ruler, but he imposed two conditions: The new airline should meet the highest quality standards and there would be no additional capital injections from the government other than the agreed USD 10 million start-up capital. On October 25th, 1985, Emirates’ first flight departed to Karachi, using an A300, wet-leased from Pakistan International Airlines. The rest is history: in 1987, Emirates began to serve it first two European destinations – London Gatwick and Frankfurt –, from 1995, it has operated an all widebody fleet, and in 2001, 2003 and 2005 Emirates placed some of the largest aircraft orders ever. As of October 2007, Emirates’ route

You May Also Find These Documents Helpful

  • Satisfactory Essays

    American Airlines

    • 463 Words
    • 2 Pages

    Problem: American Airlines is struggling with higher costs, mainly, higher fuel costs and labor costs. These costs became so excessive, that American Airlines had to declare bankruptcy.…

    • 463 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    American Airlines

    • 3770 Words
    • 9 Pages

    In this case study we will review the new strategic business plan of American Airlines, and how they are responding to changes in the marketplace to compete in the modern era. We will also analyze the advantages of rebranding efforts, the effectiveness of existing practices of the airline and how the airline may operate post merger with US Airways. By some measurements, the merger between American Airlines and US Airways will create the largest company in the world, thus positioning American Airlines to potentially become the most influential and most widely used airline in the history of aviation. With proper management, this mega airline can become the model for contemporary air travel.…

    • 3770 Words
    • 9 Pages
    Best Essays
  • Powerful Essays

    American Airlines

    • 1392 Words
    • 4 Pages

    American Airlines Marketing cases AMERICAN AIRLINES 1. Issues 2. American Airlines' objectives 3. The airline industry 4. Market 5. Consumer needs 6. Brand image 7. Distribution system 8. Pricing 9. Marketing related strategies 10. Assumptions and risks…

    • 1392 Words
    • 4 Pages
    Powerful Essays
  • Best Essays

    American Airlines

    • 1514 Words
    • 7 Pages

    American Airlines, Inc. (AA) is a major airline of the United States and is the world 's second-largest airline in passenger miles transported, passenger fleet size, and operating revenues. American Airlines is a subsidiary of the AMR Corporation, and was founded in 1930.…

    • 1514 Words
    • 7 Pages
    Best Essays
  • Satisfactory Essays

    American Airlines

    • 354 Words
    • 2 Pages

    Our group was given a case study; case study 1 to figure out the contemporary workplace in the case study was given.…

    • 354 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Emirates Airline has orders for 90 Airbus A380s with 12 of them already in service and became the second operator of the Airbus A380-800 after Singapore Airlines when their first aircraft was delivered on 28 July 2008. Emirates Airline has won numerous awards and is an industry bellwether for…

    • 729 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    This industry has gone through a major revolution in the last few decades and it has indeed revolutionized the transportation industry a great deal. Herewith we will look into Emirates Airline, the gem of the Middle East airline sector and analyze it using the Hayes and Wheelwright model. Emirates airline is one of the fastest-growing and most profitable airlines in the world. The airline started just over 25 years ago in Dubai, United Arab…

    • 2122 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Emirates Strategic Analysis

    • 2256 Words
    • 10 Pages

    Starting its operations in 1985 with two leased planes and a $10 million loan from the Dubai government Emirates have developed into one of the most profitable carriers that have achieved a record result of $708 million net profit from $5.2 billion operating revenue in fiscal year 2005 (www.emirates.com). The airline is based in Dubai, United Arab Emirates and owned by The Emirates Group that is 100% owned by the government. At present, Emirates operates services to 78 destinations in the Middle East, Far East, Europe, Africa, Indian subcontinent, Asia-Pacific and North America. Its fleet consists of 78 Boeing and Airbus models aircrafts that are among the newest in the air (Maier, 2005).…

    • 2256 Words
    • 10 Pages
    Good Essays
  • Better Essays

    Sociology

    • 2802 Words
    • 12 Pages

    It was in 1975 “the crucial states of Persian gulf had transformed into United Arab Emirates under the rule of Sheikh Zayed Bin Sultan Al Nahiyan as its first president. The seven Emirates joined together under the visionary leadership of Sheikh Zayed and Sheikh Rashid Al Maktoom, ruler of Dubai. While Abu Dhabi tapped its rich oil reserves Dubai concentrated on providing first class business environment. Even though Dubai is producing 240,000 barrels of petrol every day it has the treat of its oil reserves being depleted in another 20 years. So Dubai started to make itself as a business and tourist destination in the world. Soon Dubai became “The New York of middle east” offering the best sea port, airport, transportation and communication infrastructure, financial services and a reliable government with a slogan, “what is good for business is good for Dubai”. Dubai attracted most of the fortune 500 companies to open its regional Middle East hub in Dubai.…

    • 2802 Words
    • 12 Pages
    Better Essays
  • Powerful Essays

    Emirates flies to 33 places in Europe but Qantas to only two. The partnership has opened up all Emirates destinations in Europe to Qantas' Australian passengers.…

    • 3728 Words
    • 15 Pages
    Powerful Essays
  • Best Essays

    Emirates Assignment

    • 3736 Words
    • 15 Pages

    A fast growing multinational enterprise in the world is Emirates Airlines which forms part of Emirates Group. Emirates Group is based in Dubai and is primarily composed of Emirates Airlines, Emirates Holidays and Emirates SkyCargo. Emirates Group was founded in 1985 and today they operate globally in over 100 destinations in 62 countries with a new location added on average every two months. Emirates Airlines is a fast-growing global airline with one of the youngest fleets in the sky and with more than 300 awards for excellence worldwide. Emirates Airlines operates a fleet of aircraft to various destinations in Europe, the Middle East, the Far East, Africa, Asia, Australasia, and North America; literally in all…

    • 3736 Words
    • 15 Pages
    Best Essays
  • Satisfactory Essays

    Emirates Airline

    • 375 Words
    • 2 Pages

    Emirates id considered to be the world's fastest-growing airline and it ranks amongst the top 10 carriers worldwide in terms of revenue, and has become the largest airline in the Middle East in terms of revenue, fleet size, and passengers carried.…

    • 375 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    The Inflight service department purpose is to deliver the five star inflight experience to our valued customers onboard. The best strategy to deliver the best experience to customers is to distribute outstanding knowledge among cabin crew about inflight product and services. With on ground appropriate training , cabin crew manage to have sufficient knowledge about basic product and services but to feed the cabin crew continuously with onboard update and change the management need to maintain a way that make the crew aware about the change so they can apply the change onboard in time.…

    • 1783 Words
    • 8 Pages
    Good Essays
  • Good Essays

    Several factors stimulated the first increase in the growth rate: government funds were provided to establish a flag carrier and to develop aviation infrastructure. In addition, liberal aviation regulatory framework established by the government helped the carrier grow its international network. The changes in the regulatory framework and aviation infrastructure investment reflected the government’s overall goal to move the economy away from oil-exporting activities toward development of the service-based industries. Air transportation development was also supported by the growing air travel and freight need of Dubai as the economy moved away from the oil-exporting activities. To promote this diversification of demand and global integration of Dubai’s economy, the government in the 1980s began sponsoring the development of supporting business and tourism infrastructure and established a regulatory framework based on free-market principles which encouraged foreign investment. In the recent years, some of these infrastructure projects have been completed boosting the economy’s international profile and encouraging the inflow of labor and…

    • 953 Words
    • 4 Pages
    Good Essays
  • Best Essays

    A decade ago, Gulf Air was one of the largest players in Middle East aviation. As its multi-national ownership disintegrated due to various governments choosing to focus on their own national carriers, Bahrain was left as the sole owner. Locked out of its old hubs, Gulf Air faced a new and increasingly hostile competitive environment. It has also suffered due to high fuel prices, poor traffic demand and the recent unstable local and regional political situation, which continues to rumble on in Bahrain.…

    • 2696 Words
    • 11 Pages
    Best Essays