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Emerging Value Propositions for M-Commerce

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Emerging Value Propositions for M-Commerce
Emerging Value Propositions for M-commerce. Academic Journal Authors: Clarke III, Irvine Source: Journal of Business Strategies; Fall2008, Vol. 25 Issue 2, p41-57, 17p, 1 Diagram, 1 Chart, 1 Graph Document Type: Article Subject Terms: *ELECTRONIC commerce *MOBILE businesses *MARKETING strategy *COMPETITIVE advantage *DECISION making *WIRELESS communication systems *ONLINE data processing SOFTWARE localization WEB personalization NAICS/Industry Codes : 334220 Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing 425110 Business to Business Electronic Markets 454111 Electronic Shopping Abstract: The proliferation of mobile Internet devices is creating an unparalleled opportunity for e-commerce to leverage the benefits of mobility. Mobile e-commerce, commonly referred to as m-commerce, is the ability to purchase goods anywhere through a wireless Internet-enabled device. Current e-commerce providers, engaged through mobile devices, will find advantage in developing unique m-commerce value propositions founded upon the specific dimensions of ubiquity, convenience, localization, and personalization. A consumer orientation that provides value-for-time functions to create a new value curve may achieve a competitive advantage over traditional e-commerce models replicated for mobile business. Therefore, this paper investigates the value propositions, that engender a productive mobile e-commerce strategy to provide recommendations for managerial decision-making in this emerging wireless environment. [ABSTRACT FROM AUTHOR] Copyright of Journal of Business Strategies is the property of Gibson D. Lewis Center for Business & Economic Development and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy.
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