Emerging Markets and Turbulent Markets
1.0. Introduction
“The best strategy for a given firm is ultimately a unique construction reflecting its particular circumstances.”(Michael Porter). This assignment will focus on fabricating fundamental strategies suitable for a particular industry and a specific organization’s situations, and the different dynamics that managers face when implementing them. Mainly looking into two particular industries namely emerging industries which will be addressed in section a, and Turbulent, high-velocity Industries which will be addressed in section b of the assignment discussing extensively the appropriate strategies firm must adopt to achieve their corporate goals.
Section A: Emerging Industries
2.0. Characteristics of an Emerging Market
An emerging industry is one in the formation stage, and is usually totally fresh or modernized industry, which is developing at a high rate compared to other industries in the economy. Industries of this nature generally originate when consumers want change as innovative technologies bring efficient and economic alternatives that substitute older ones, or when new socio-economic circumstances arise (businessdictionary.com, 2013).Characterized by Low entry barriers and is a new and untested industry. Section A of this assignment will focus on Skype now a Microsoft Corporation subsidiary after a $8.5 billion deal in May 2011 as a firm that operates in the Voice over Internet Protocol (VoIP) industry an example of a firm that operates in an emerging industry(bbc.co.uk, 2011). Skype is a computer software program that permits users to make free voice and video calls and chats making use of an internet connection. It is typical example of a firm that operate in an emerging industry because it is a new modernized industry which is growing at an exponential rate recording all time high of 300 billion minutes of Skype calls in 2011 shown in the graph below (Steve Ballmer, 2011).It uses Voice over Internet Protocol an innovative
“The best strategy for a given firm is ultimately a unique construction reflecting its particular circumstances.”(Michael Porter). This assignment will focus on fabricating fundamental strategies suitable for a particular industry and a specific organization’s situations, and the different dynamics that managers face when implementing them. Mainly looking into two particular industries namely emerging industries which will be addressed in section a, and Turbulent, high-velocity Industries which will be addressed in section b of the assignment discussing extensively the appropriate strategies firm must adopt to achieve their corporate goals.
Section A: Emerging Industries
2.0. Characteristics of an Emerging Market
An emerging industry is one in the formation stage, and is usually totally fresh or modernized industry, which is developing at a high rate compared to other industries in the economy. Industries of this nature generally originate when consumers want change as innovative technologies bring efficient and economic alternatives that substitute older ones, or when new socio-economic circumstances arise (businessdictionary.com, 2013).Characterized by Low entry barriers and is a new and untested industry. Section A of this assignment will focus on Skype now a Microsoft Corporation subsidiary after a $8.5 billion deal in May 2011 as a firm that operates in the Voice over Internet Protocol (VoIP) industry an example of a firm that operates in an emerging industry(bbc.co.uk, 2011). Skype is a computer software program that permits users to make free voice and video calls and chats making use of an internet connection. It is typical example of a firm that operate in an emerging industry because it is a new modernized industry which is growing at an exponential rate recording all time high of 300 billion minutes of Skype calls in 2011 shown in the graph below (Steve Ballmer, 2011).It uses Voice over Internet Protocol an innovative