Elizabeth Visits Gpc’s French Subsidiary
Introduction
Communication is the process of sharing meaning by transmitting messages through media such as words, behavior, or material artifacts. Communication is an inherent part of a manager’s role and takes up the majority of a manager’s time on the job (Deresky, 2011, p. 126). As the Vice President of Global Pharmaceutical Company (GPC) Elizabeth Moreno is a key specialist who is widely known within her company as well as in the pharmaceutical industry. Elizabeth has worked for GPC over 12 years and is on her way to visit a French subsidiary plant for a week to study a problem with shelf life testing of one of its newest anti-allergy capsules. The product’s active ingredient seems too degraded faster than the expiration date. She has prepared for herself with the upcoming meeting with the French subsidiary to figure out the problems. As a key manager, Elizabeth has visit various offices and know the importance of her verbal and nonverbal communication skills, the differences between the way American’s run businesses and how the French handles business due to low and high context cultures. When she completes her research she will write up a final report to give back to her headquarters.
The Importance of Verbal and Nonverbal Communication in Businesses
The handshake is one of the most direct statements of one 's self-image and how one wants to be perceived. Business deals often begin and close with handshakes. In most European-based societies, handshaking is primarily a male phenomenon; males are trained to shake hands as part of their role training because the handshake is one way in which power is acquired and signified. However, women in business need to be aware of the communicative power and significance of the handshake, which has component parts (Wesson, 1992). The French culture is one which may, at first glance, be perceived as very similar to our own after all, it is a Western European country. However, subtle and deep
Communication is the process of sharing meaning by transmitting messages through media such as words, behavior, or material artifacts. Communication is an inherent part of a manager’s role and takes up the majority of a manager’s time on the job (Deresky, 2011, p. 126). As the Vice President of Global Pharmaceutical Company (GPC) Elizabeth Moreno is a key specialist who is widely known within her company as well as in the pharmaceutical industry. Elizabeth has worked for GPC over 12 years and is on her way to visit a French subsidiary plant for a week to study a problem with shelf life testing of one of its newest anti-allergy capsules. The product’s active ingredient seems too degraded faster than the expiration date. She has prepared for herself with the upcoming meeting with the French subsidiary to figure out the problems. As a key manager, Elizabeth has visit various offices and know the importance of her verbal and nonverbal communication skills, the differences between the way American’s run businesses and how the French handles business due to low and high context cultures. When she completes her research she will write up a final report to give back to her headquarters.
The Importance of Verbal and Nonverbal Communication in Businesses
The handshake is one of the most direct statements of one 's self-image and how one wants to be perceived. Business deals often begin and close with handshakes. In most European-based societies, handshaking is primarily a male phenomenon; males are trained to shake hands as part of their role training because the handshake is one way in which power is acquired and signified. However, women in business need to be aware of the communicative power and significance of the handshake, which has component parts (Wesson, 1992). The French culture is one which may, at first glance, be perceived as very similar to our own after all, it is a Western European country. However, subtle and deep
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