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Electronic-Turnitin Assignment
LCB- Electronic-Turnitin Assignment Cover Sheet
An Assignment cover sheet needs to be included with each assignment. Please complete all details clearly and ensure this cover sheet is included at the start of your document.

Please check your Course Information Booklet or contact your Lecturer for assignment submission locations.

Student ID | 5 | 7 | 9 | 7 | 5 | 7 | | | | Full name: Richard Barthes | Email: rbarthes@hotmail.fr | Course title: Communication | Lecturer: Yvette Fisher | Assignment number: 2 | Due date: 3rd of March 2013 | Assignment Description as stated in Course Information Booklet: |

Further Information: (e.g. state if extension was …show more content…
Culture strongly influences a person's communication pattern and behaviour (Wood 2004, p. 210). Organisations are increasingly required to deal with suppliers, customers and staff from various cultural backgrounds. Therefore, Cross-cultural communication plays an important role in the workplace. The attention to contextual information varies greatly depending on culture. Hight-context cultures tend to supply very little information within messages but expect participants complete those using the context. Inversely, low-context cultures, use a more direct, brusque and explicit way of communicating (Adair, Buchan & Dong Liu 2009, p. 4). In general, it is the responsibility of the communicator to adapt to the host culture. However, in practice, it is not always feasible. When communicating in a foreign language, the user's fluency will limit his message understanding and delivery. The ability to adapt to one's cultural communication style is therefore crucial (Hsieh, 2011, p. 286). For the Hospitality specialists, it has even more significance as they are required to deal not only with customers but also co-workers from various cultural backgrounds. As Tanova & Nadiri (2010, p. 194) state, with the amount of intercultural dealings increasing, one has to realise the importance of context and consequently utilise appropriate communication …show more content…
Hsieh, YJ 2011, 'Cross-cultural communication: East vs. West', International marketing: emerging markets advances in international marketing, vol. 21 pp. 283-307.

Quintas, J Almeida, L Brito, M Quintela, G Menezes, P & Dias, J 2012, 'Context based understanding of interaction intentions', The 21st IEEE International Symposium on Robot and Human Interactive Communication, pp. 515-520, viewed 1st of March 2013,
<http://mail.isr.uc.pt/~mrl/admin/upload/ROMAN2012-JoaoQuintas-0216_FI.pdf>.

Song, L 2010,'The role of context in discourse analysis', Journal of Language Teaching and Research, vol. 1, no. 6, pp. 876-879.

Tanova, C & Nadiri, H 2010, 'The role of cultural context in direct communication', Baltic Journal of Management, vol. 5, no. 2, pp.
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