Electronic Marketing
Problems of electronic marketing in developing countries…
PROBLEMS AND PROSPECTS OF E-MARKETING IN DEVELOPING COUNTRIES:
Abstract: Lets start by defining what marketing is all about: Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Therefore E-marketing by its very nature is one aspect of an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. As such an aspect, E-marketing has its own approaches and tools that contribute to the achievement of marketing goals and objectives. E-marketing is achieving marketing objectives through use of electronic communications technology. Keywords: E-marketing, Developing economies, Problems, Prospects and developed economies Introduction: What are the E-marketing tools? The Internet has a number of tools to offer to the marketer.
A company can distribute via the Internet e.g. Amazon.com. A company can use the Internet as a way of building and maintaining a customer relationship e.g. Dell.com. The money collection part of a transaction could be done online e.g. electricity and telephone bills. Leads can be generated by attracting potential customers to sign-up for short periods of time, before signing up for the long-term e.g. which.co.uk. The Internet could be used for advertising e.g. Google Adwords. Finally, the web can be used as a way of collecting direct responses e.g. as part of a voting system for a game show e-commerce — this is where goods are sold directly to consumers (B2C) or businesses (B2B) Publishing — this is the sale of advertising lead-based websites — this is an organization that generates value by acquiring sales leads from its website
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PROBLEMS AND PROSPECTS OF E-MARKETING IN DEVELOPING COUNTRIES:
Abstract: Lets start by defining what marketing is all about: Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Therefore E-marketing by its very nature is one aspect of an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. As such an aspect, E-marketing has its own approaches and tools that contribute to the achievement of marketing goals and objectives. E-marketing is achieving marketing objectives through use of electronic communications technology. Keywords: E-marketing, Developing economies, Problems, Prospects and developed economies Introduction: What are the E-marketing tools? The Internet has a number of tools to offer to the marketer.
A company can distribute via the Internet e.g. Amazon.com. A company can use the Internet as a way of building and maintaining a customer relationship e.g. Dell.com. The money collection part of a transaction could be done online e.g. electricity and telephone bills. Leads can be generated by attracting potential customers to sign-up for short periods of time, before signing up for the long-term e.g. which.co.uk. The Internet could be used for advertising e.g. Google Adwords. Finally, the web can be used as a way of collecting direct responses e.g. as part of a voting system for a game show e-commerce — this is where goods are sold directly to consumers (B2C) or businesses (B2B) Publishing — this is the sale of advertising lead-based websites — this is an organization that generates value by acquiring sales leads from its website
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References: Stapleton, J. (1984). E-Marketing. London: Hodder and Sronghtonal Research.