Eland Group's Mobile Shopping Application Business
Title : Eland Group 's Mobile shopping application business - Task Force code name : L.B Icon (Look and Buy-Business model)
Student Number : H00018979
Name : Junkyu Shim (jace.shim@my.ohecampus.com)
[ Table of Contents ]
1. Description of the Proposed Business 1) The growth of the penetration rate smartphones in the market 2) Evolution of applications 3) Combination of online shopping 4) Revenue Structure
2. Strategic relationship between New Business and the Parent Firm 1）Introduce of the parent firm 2) New business
3. Target Markets 1) Test market in South Korea 2) LTE-based smartphones users 3) Concentrated in young ages customer with fashion targeted category
4. Present and Anticipated Competition 1) Attention to kakaotalk application with the shopping menu of the specialized women 's clothing 2) Differentiation in social commerce
5. Go/No-Go Assumptions and the Basis for Them
6. Definition of Failure - Red / Blue Ocean market for mobile applications
7. Action Plans, Objectives, and Milestones 1) Action Plans 2) Objective 3) Milestones
8. Resources Needed 1) Technology of Mobile App 2) Distribution System 3) Customer reception system 4) Product selection and operational planning
9. Principle Risks and how they 'll be Managed - The problem of product return and exchange
10. Sensitivity Analysis
11. Financial Projections 1) Pro-forma Profit & Loss 2) Pro-forma Cash Flow 3) Pro-forma Balance Sheet
12. Management and Compensation
1. Description of the Proposed Business
1) The growth of the penetration rate smartphones in the market
According to the specialized statistics analyst firm of Flurry in mobile-related, about the global smartphones market penetration. The prevalence of the worldwide iOS and Android smartphones is very fast. This speed is comparable to PC penetration rate of more than 10 times in the past the 80 's, this is also comparable to
Student Number : H00018979
Name : Junkyu Shim (jace.shim@my.ohecampus.com)
[ Table of Contents ]
1. Description of the Proposed Business 1) The growth of the penetration rate smartphones in the market 2) Evolution of applications 3) Combination of online shopping 4) Revenue Structure
2. Strategic relationship between New Business and the Parent Firm 1）Introduce of the parent firm 2) New business
3. Target Markets 1) Test market in South Korea 2) LTE-based smartphones users 3) Concentrated in young ages customer with fashion targeted category
4. Present and Anticipated Competition 1) Attention to kakaotalk application with the shopping menu of the specialized women 's clothing 2) Differentiation in social commerce
5. Go/No-Go Assumptions and the Basis for Them
6. Definition of Failure - Red / Blue Ocean market for mobile applications
7. Action Plans, Objectives, and Milestones 1) Action Plans 2) Objective 3) Milestones
8. Resources Needed 1) Technology of Mobile App 2) Distribution System 3) Customer reception system 4) Product selection and operational planning
9. Principle Risks and how they 'll be Managed - The problem of product return and exchange
10. Sensitivity Analysis
11. Financial Projections 1) Pro-forma Profit & Loss 2) Pro-forma Cash Flow 3) Pro-forma Balance Sheet
12. Management and Compensation
1. Description of the Proposed Business
1) The growth of the penetration rate smartphones in the market
According to the specialized statistics analyst firm of Flurry in mobile-related, about the global smartphones market penetration. The prevalence of the worldwide iOS and Android smartphones is very fast. This speed is comparable to PC penetration rate of more than 10 times in the past the 80 's, this is also comparable to
References: Peter Farago, (2012), iOS and Android Adoption Explodes Internationally, (online available from) http://blog.flurry.com/bid/88867/iOS-and-Android-Adoption-Explodes-Internationally (Accessed : 19/May/2013) Soojin, Yang (2012), SERI Note of the management, No137. (Online available from) http://www.seri.org/db/dbReptV.html?g_menu=02&s_menu=0212&pubkey=db20120202001 (Accessed : 19/May/2013) Eland group, Fashion business Overview, (online available from) http://en.eland.com/fashion/fashion01.html (Accessed : 19/May/2013)