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Effects of Criticism to Attitude Change

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Effects of Criticism to Attitude Change
Abstract
The best theory to addresses how people’s attitudes change as situations and involvement change is social judgment theory. A review of the literature on social judgment theory (SJT) improves understanding of one’s own judgment process and of one’s work, marital and interpersonal relationship. The social judgment theory of attitude change was first presented by the U.S.-based Turkish psychologist Muzafer Sherif (1906–88) and the U.S. psychologist Carl I(vor) Hovland (1912–61) in Social Judgment (1961). SJT attempted to explain how attitude change is influenced by judgmental processes. The focus of SJT was about attitude change on a specific issue that results from judgments on related issues. This study provides insight literature review on how individual would change their attitude while they adopt in response to negative feedbacks.

Introduction
People frequently make comments about another person’s behavior, appearance, or personal characterizes expressly or mutely based on their personal opinion and experience. Compliments and praises are positive feedbacks which make people happy; criticisms are the opposites. Individuals tend to get angry when others make negative feedback, but be likely to accept positive feedback. However, negative feedback is not all harmful and pernicious. Criticism could be divided into two categories: constructive criticism and destructive criticism. Pervious research has focused on negative effects of destructive criticism which produce greater anger and tension and indicated that people who received destructive criticism would be more likely to handle future disagreements with the source through resistance or avoidance (Baron, 1988). This state-of-art literature review of social judgment theory (SJT) has found that SJT is able to enhance our acceptance of criticism. The paper focuses on how individuals would change their attitude in response to negative feedbacks.
Criticism
Criticism is an act of criticizing about



References: Albright, L., Cohen, A. I., Malloy, T. E., Christ, T., & Bromgard, G. (2004). Judgments of communicative intent in conversation Eagly, A. H., & Telaak, K. (1972). Width of the latitude of acceptance as a determinant of attitude change Feeney, J. A. (2004). Hurt feelings in couple relationships: Towards integrative models of the negative effects of hurtful events. Journal of Social and Personal Relationships, 21, 487-508. Jager, W., & Amblard, F Kohli, A. K., & Jaworski, B. J. (1994). The influence of coworker feedback on salespeople. Journal of Marketing, 58, 82-94 Paek, H., Pan, Z., Sun, Y., Abisaid, J. & Houden, D. (2005). The third-person perception as social judgment: An exploration of social distance and uncertainty in perceived effects of political attack ads Park, H. S., Levine, T. R., Westerman, C. Y. K., Orfgen, T., & Foregger, S. (2007). The effects of argument quality and involvement type on attitude formation and attitude Rhine, R. J., & Severance, L. (1970). Ego-involvement, discrepancy, source credibility, and attitude change. Journal of Personality and Social Psychology, 16, 175-190. Rudawsky, D. J., Lundgren, D. C., & Grasha, A. F. (1999). Competitive and collaborative responses to negative feedback. The International Journal of Conflict Management, 10, 172-190. Sherif, C. W., Sherif, M., & Nebergall, R. E. (1965). Attitude and attitude change: The social judgment-involvement approach Sherif, C. W. & Sherif, M. (1968).Attitude, ego-involvement, and change. New York: John Wiley. Sherif, M., & Hovland, C. I. (1961). Social judgment: Assimilation and contrast effects in communication and attitude change Smith, S. W., Atkin, C. K., Martell, D., Allen, R., & Hembroff, L. (2006). A social judgment theory approach to conducting formative research in a social norms campaign

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