Effectiveness of Loyalty Program of Pantaloons
PANTALOON RETAIL (I)LIMITED
[Year] LOYALTY PROGRAMME EFFECTIVENESS OF PANTALOONS LOYALTY PROGRAMME
AKHILESH KUMAR MISHRA
HOW EFFECTIVE IS THE PANTALOONS LOYALTY PROGRAMME?
INTRODUCTION:
Businesses are quickly learning that being the best is no longer enough. Every consumer demands the highest quality goods or services at the best prices, conveniently delivered to them through whatever means and at any time they choose. So the retailers have to do everything to meet those demands. At the same time, invest time and resources to hire and train the staff to be courteous, friendly, helpful and trustworthy when facing customers.Today's customers have more choice, are better informed and are more demanding of value and return for their spending money. They look not only for the produ
INTRODUCTION:
Businesses are quickly learning that being the best is no longer enough. Every consumer demands the highest quality goods or services at the best prices, conveniently delivered to them through whatever means and at any time they choose. So the retailers have to do everything to meet those demands. At the same time, invest time and resources to hire and train the staff to be courteous, friendly, helpful and trustworthy when facing customers.Today's customers have more choice, are better informed and are more demanding of value and return for their spending money. They look not only for the produ
cts and services that meet their needs at the price they are willing to pay, but for the merchant that recognizes, appreciates and rewards their patronage. Given this wide acceptance and popularity of reward & recognition-based loyalty programs, merchants have leveraged, and continue to employ, programs to compliment their traditional efforts in responding to a variety of challenges.
LOYALTY PROGRAM OF PANTALOONS:
Pantaloons Green Card Program “Your Green Card is your passport to a whole new world of exclusive benefits and privileges.”
[Year] LOYALTY PROGRAMME EFFECTIVENESS OF PANTALOONS LOYALTY PROGRAMME
AKHILESH KUMAR MISHRA
HOW EFFECTIVE IS THE PANTALOONS LOYALTY PROGRAMME?
INTRODUCTION:
Businesses are quickly learning that being the best is no longer enough. Every consumer demands the highest quality goods or services at the best prices, conveniently delivered to them through whatever means and at any time they choose. So the retailers have to do everything to meet those demands. At the same time, invest time and resources to hire and train the staff to be courteous, friendly, helpful and trustworthy when facing customers.Today's customers have more choice, are better informed and are more demanding of value and return for their spending money. They look not only for the produ
INTRODUCTION:
Businesses are quickly learning that being the best is no longer enough. Every consumer demands the highest quality goods or services at the best prices, conveniently delivered to them through whatever means and at any time they choose. So the retailers have to do everything to meet those demands. At the same time, invest time and resources to hire and train the staff to be courteous, friendly, helpful and trustworthy when facing customers.Today's customers have more choice, are better informed and are more demanding of value and return for their spending money. They look not only for the produ
cts and services that meet their needs at the price they are willing to pay, but for the merchant that recognizes, appreciates and rewards their patronage. Given this wide acceptance and popularity of reward & recognition-based loyalty programs, merchants have leveraged, and continue to employ, programs to compliment their traditional efforts in responding to a variety of challenges.
LOYALTY PROGRAM OF PANTALOONS:
Pantaloons Green Card Program “Your Green Card is your passport to a whole new world of exclusive benefits and privileges.”