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Effectiveness of CCTV

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Effectiveness of CCTV
Executive Summary

Purpose – The purpose of this paper is to present the level of satisfaction on CCTV camera in their business establishment. The study examined how a CCTV camera be an effective tool in securing the safety of the employees, customers and the establishment itself.
Design/methodology – An exploratory research, non-probability sample and quota sample research approach was adopted, where data was collected using a survey questionnaire administered to a sample of 30 business establishment within Manila.
Findings – Statistical analysis revealed that CCTV camera is an effective tool in securing the consumer and reliable source of evidence. However a slightly weaker relationship between level of satisfaction on CCTV camera with their unsolved problem in their business such as expensive price of CCTV camera, low resolution of cameras, unsolved cases of theft, shop lifting and many more are identified as one weakness in installing CCTV camera.
Originality/Value – The paper presents a viewpoint from the business owners in which they recognized the value of CCTV camera in a business establishment. The participants all agreed to use and install CCTV camera in their establishments.
Keywords – Establishment, Evidence, Satisfaction, Security
Paper type – Marketing Research Paper

INTRODUCTION/BACKGROUND OF THE STUDY The earliest usage of Closed Circuit Television (CCTV) actually dates back to 1942 when it was first used by the military in Germany. The military used remote cameras with black and white monitors to observe the launch of V2 rockets. During the 1940 's the US military also used CCTV when developing and testing atomic weapons, as this allowed them to observe the tests from a safe distance. (www.covertvideo.com/History_of_CCTV.htm) CCTV involves the use of video cameras to produce images for display on a limited number of screens connected directly to a non-broadcast transmission system. Commercial cable TV is, technically, an example of


Bibliography: Websites: (2014) Convertivideo.com Retrieved from www.covertvideo.com/History_of_CCTV.htm (2014, March 10) Retrieved from http://en.wikipedia.org/wiki/Closed-circuit_television (1999-2014) Retrieved from http://www.panopticonsecurity.ca/blog/the-importance-of-security-cameras-for-your-business/ (2014) Retrieved from http://www.esplus.co.uk/index.php/cctv-access-control-system/cctv-video-analytics/ (2012) Retrieved from http://etips.sulekha.com/cctv-cameras-advantages-disadvantages_1903 Mendoza N. & Bunachita J. (2014, January, 12) Retrieved from http://cebudailynews.inquirer.net/2014/01/12/security-cameras-now-a-must-for-cebu-city-business-establishments-subdivisions-condo/ Book: Ed. K. Lee Lerner and Brenda Wilmoth Lerner. Vol. 1. Detroit: Gale, 2005. p148-149. COPYRIGHT 2006 Gale, Cengage Learning
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