Effective and ineffective job advertisement
1.0 Identify the effective and ineffective job advertisements.
Effective Job Advertisements
Figure 1
Figure 2
Figure 1 and 2 which I had selected as the effective job advertisement. Based on Figure1, job advertisement is from Unifortune Holdings Sdn Bhd, they are hiring complex manager, facility manager, chargeman and senior/junior contract executive. On the other hand, Figure 2 is from MISC Intergrated Logistics Sdn Bhd which looking for manager of business development, manager of warehouse and inland distribution, executive of warehouse operations and executive sales and marketing.
Attention
Attention is the banner or interesting tittle that able to attract the attention of the job seekers. (SmallBusiness, 2014) In order to establish an effective job advertisement, a strong, interesting, relevant, suitable tittle is needed to attract job seekers’ attention.
According to the example above, from the figure 1 (Unifortune Holdings Sdb Bhd), they mentioned that they are seeking for highly committed, motivated and dedicated individual with high level of integrity to join the organization. They use short and concise sentences that are easy to read. So, this job advertisement is getting the attention from job seekers. Furthermore, starter of the figure 2 (MISC Integrated Logistics Sdb Bhd), “Move your carrer into a position to succeed with MISC Integrated Logistics Sdn Bhd’’ this starter get the attention of job seekers because it’s able to make job seekers confidence and trust the organization. Both of the job advertisement had a good attention in their job advertisement because they use short, concise sentences, clearly communicate the scope of the position, so job seekers can easily identify whether or not it’s the role they are seeking.
Interest
Build information in an interesting way to raise or maintain job seekers interest by focusing on and demonstrating advantages and benefits. (SmallBusiness, 2014) For an effective job advertisement, the
Effective Job Advertisements
Figure 1
Figure 2
Figure 1 and 2 which I had selected as the effective job advertisement. Based on Figure1, job advertisement is from Unifortune Holdings Sdn Bhd, they are hiring complex manager, facility manager, chargeman and senior/junior contract executive. On the other hand, Figure 2 is from MISC Intergrated Logistics Sdn Bhd which looking for manager of business development, manager of warehouse and inland distribution, executive of warehouse operations and executive sales and marketing.
Attention
Attention is the banner or interesting tittle that able to attract the attention of the job seekers. (SmallBusiness, 2014) In order to establish an effective job advertisement, a strong, interesting, relevant, suitable tittle is needed to attract job seekers’ attention.
According to the example above, from the figure 1 (Unifortune Holdings Sdb Bhd), they mentioned that they are seeking for highly committed, motivated and dedicated individual with high level of integrity to join the organization. They use short and concise sentences that are easy to read. So, this job advertisement is getting the attention from job seekers. Furthermore, starter of the figure 2 (MISC Integrated Logistics Sdb Bhd), “Move your carrer into a position to succeed with MISC Integrated Logistics Sdn Bhd’’ this starter get the attention of job seekers because it’s able to make job seekers confidence and trust the organization. Both of the job advertisement had a good attention in their job advertisement because they use short, concise sentences, clearly communicate the scope of the position, so job seekers can easily identify whether or not it’s the role they are seeking.
Interest
Build information in an interesting way to raise or maintain job seekers interest by focusing on and demonstrating advantages and benefits. (SmallBusiness, 2014) For an effective job advertisement, the