Ebusiness Website Update Proposal
PROJECT PROPOSAL
Prepared for: RE-Lighted Energy Prepared by: Date: March 2012 Proposal #: 1
Table of Contents
OVERVIEW VIABILITY OF PRODUCT OR SERVICE CURRENT ONLINE COMPETITOR ASSESSMENT ONLINE MARKETING SUGGESTIONS AND STRATEGIES WEBSITE DESIGN LEAD GENERATION LIST BUILDING BUILDING THE BRAND EXPERIENCE SEARCH ENGINE CONSIDERATIONS SOCIAL MEDIA INTEGRATION ONLINE CUSTOMER RELATIONSHIP MANAGEMENT ECOMMERCE SOLUTIONS INTERNATIONAL CONSIDERATIONS WEBSITE MOCKUP 3 3 4 8 9 10 10 11 11 12 14 15 16 20
Overview
This paper is an evaluation of RE-Lighted Energy, an aromatics products company. This paper is a compilation of proposed changes for the planned expansion of RE-Lighted Energy’s business to the Internet and the implementation of an ecommerce solution that will automate product sales. This paper set forth a viable market strategy that will support the re-launch of the RE-Lighted Energy brand. After interviewing owner of the company and performing and evaluation of RE-Lighted Energy’s top 5 online competition I have developed a simple and inexpensive marketing strategy that will allow RELighted Energy to execute their operational and functional goals successfully. I will start out with a discussion of the competition’s online presence. I will evaluate them equally on points relating to their website design and discuss the strength or weaknesses in each area of evaluation for each competitor in turn. I will then discuss search engine considerations and the importance of search engine optimization for gaining market penetration online and improving brand awareness. I will show how social media is a very important component of the online market strategy for increasing market share, converting prospects into customers and for implementing a CRM funnel with manage customer facing issues and maintain customer satisfaction. I will conclude this paper with a discussion of how to enable ecommerce for the business and what if any international
Prepared for: RE-Lighted Energy Prepared by: Date: March 2012 Proposal #: 1
Table of Contents
OVERVIEW VIABILITY OF PRODUCT OR SERVICE CURRENT ONLINE COMPETITOR ASSESSMENT ONLINE MARKETING SUGGESTIONS AND STRATEGIES WEBSITE DESIGN LEAD GENERATION LIST BUILDING BUILDING THE BRAND EXPERIENCE SEARCH ENGINE CONSIDERATIONS SOCIAL MEDIA INTEGRATION ONLINE CUSTOMER RELATIONSHIP MANAGEMENT ECOMMERCE SOLUTIONS INTERNATIONAL CONSIDERATIONS WEBSITE MOCKUP 3 3 4 8 9 10 10 11 11 12 14 15 16 20
Overview
This paper is an evaluation of RE-Lighted Energy, an aromatics products company. This paper is a compilation of proposed changes for the planned expansion of RE-Lighted Energy’s business to the Internet and the implementation of an ecommerce solution that will automate product sales. This paper set forth a viable market strategy that will support the re-launch of the RE-Lighted Energy brand. After interviewing owner of the company and performing and evaluation of RE-Lighted Energy’s top 5 online competition I have developed a simple and inexpensive marketing strategy that will allow RELighted Energy to execute their operational and functional goals successfully. I will start out with a discussion of the competition’s online presence. I will evaluate them equally on points relating to their website design and discuss the strength or weaknesses in each area of evaluation for each competitor in turn. I will then discuss search engine considerations and the importance of search engine optimization for gaining market penetration online and improving brand awareness. I will show how social media is a very important component of the online market strategy for increasing market share, converting prospects into customers and for implementing a CRM funnel with manage customer facing issues and maintain customer satisfaction. I will conclude this paper with a discussion of how to enable ecommerce for the business and what if any international