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Ebooks vs Textbooks

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Ebooks vs Textbooks
EBooks vs. Point of Sale Books within the College Market
BA 760- Operations Management Group Project

EBooks vs. Point of Sale Books within the College Market
BA 760- Operations Management Group Project

Group 5: Maria Santelli, Kala Schlegel, Kimberly Weiland, Kari Willers, Erin Wnuk
Group 5: Maria Santelli, Kala Schlegel, Kimberly Weiland, Kari Willers, Erin Wnuk

I. Table of Contents
Executive Summary……………………………………………………………………….2
Introduction…………………………………………………………………….……….2-4
Analysis………………………………………………………………………………..4-11 History of eBooks……………………………………………………………….4-7 eBooks on School Campuses……………………………………..……………..7-8 Advantages vs. Disadvantage of eBooks……………………..……………..….8-9 The Future of eBooks……………………………………………………….…9-11
Results and Recommendations……………………………………………………….12-13
References……………………………………………………………………………13-14
Appendix A……………………………………………………………………………...15

II. Executive Summary
This report provides an evaluation of the use of eBooks compared to point of sale textbooks with in the college market. Our methods of analysis include researching current trends and forecasting of future usage trends of eBooks. From our analysis we found that eBooks will continue to gain popularity and dominate the market within 7 years. Based on our findings it is recommended for colleges to make the move towards the offering of eBooks over textbooks as demand will support this decision. It is understood that there will be a decreasing demand for textbooks and this will benefit colleges’ need to stock a large inventory of textbooks. EBooks are able to offer users an interactive experience creating a new way to learn and are also changing the college student’s textbook experience entirely. Waiting in line at the bookstore or waiting for your online textbook order to arrive is becoming a thing of the past. Students now have a wealth of information at their fingertips and they are taking full advantage of this technology. III.


References: "Question: Which EBook Reader Has the Largest Book Capacity?" Www.findthebest.com. Web. 26 Mar. 2012. <http://e-readers.findthebest.com/app-question/40/Which-eBook-Reader-has-the-largest-book-capacity>. Rent Textbooks. Buy Textbooks. Cheap Textbook Rentals for College | Chegg.com. (n.d.). Rent Textbooks. Buy Textbooks. Cheap Textbook Rentals for College | Chegg.com. Retrieved March 23, 2012, from http://www.chegg.com Reynolds, R (2011, March 6) Technology is Changing Education. Retrieved March 22, 2012 from http://www.nextisnow.net/blog/digital-textbooks-reach-the-tipping-point.html Rowling, J Skelton, V. (2011, December 8). The future of e-books - www.InfoToday.eu. www.InfoToday.eu. Retrieved March 20, 2012, from http://www.infotoday.eu/Articles/ReadArticle.aspx?ArticleID=79299 Warren, J Greenfield, J, 2011. E-textbook use down among college students. Retrieved from <www.digitalbookworld.com>.
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