Early Adoption Analysis
The time sequence is categorized into innovators, early adopters, early majority, late majority and laggards. Rogers classified innovators as first group of people who want and are first to try a new product. These are driven by their nature of being venturesome and interested in new ideas. They are willing to take risks. Their nature makes them to be often the first to develop new ideas. Consequently there is very little that needs to be done to appeal to this population. Knowledge (exposure to its existence, and understanding of its functions) is sufficient for these individuals (Clarke, 2009).
Secondly are the early adopters. These represent opinion leaders and enjoy leadership roles, while they embrace change opportunities. They are driven
Secondly are the early adopters. These represent opinion leaders and enjoy leadership roles, while they embrace change opportunities. They are driven