Dyson Airblade - Innovation Management
Innovation Management
Key module concepts application
Dyson Airblade™ Hand dryer
Introduction
The goal of this dissertation is to analyse an existing innovation and match it to main concepts of current innovation management theory. It is structured with a chapter dedicated to each main concepts of innovation management. My choice of Dyson Airblade hand dryer has been oriented by several drivers.
The first driver is I like to see the imagination power of human brain and there is a lot of human brain resource in this product. Secondly, I’m even more impressed by innovations that significantly change very basic things in life that have stayed unchanged for decades. The third reason is that I like Dyson
Company and James Dyson mind-set in general, be different, better, on our own made track. It was a good opportunity and a very interesting work to study an innovation I like with what I have learned from this course.
Washing hands is a simple and very basic activity in developed countries. However, when an organisation has to provide all the facilities to allow many people to wash their hands, it requires specific equipment. More particularly the possibility to dry hands needs to be provided. In this document, we will focus on a hand drying solution offered by a company called Dyson. This company is offering Vacuum cleaners, fans and heaters and hand dryers. In this document we will focus on Dyson
Airblade1 product which combines multiple innovations to offer a hand drying appliance.
Dyson Airblade – Innovation Management
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Source of innovation
New idea is the lifeblood of Dyson. With investing 50% of its profits into Research and Development, the company is determined to deliver innovative products. Its CEO James Dyson is an inventor perfectly matching with Melissa A. Schilling definition (Schilling, 2010:21)2 . He is dedicated to solving problems and the products have to always be new and better. With the success and the size
Key module concepts application
Dyson Airblade™ Hand dryer
Introduction
The goal of this dissertation is to analyse an existing innovation and match it to main concepts of current innovation management theory. It is structured with a chapter dedicated to each main concepts of innovation management. My choice of Dyson Airblade hand dryer has been oriented by several drivers.
The first driver is I like to see the imagination power of human brain and there is a lot of human brain resource in this product. Secondly, I’m even more impressed by innovations that significantly change very basic things in life that have stayed unchanged for decades. The third reason is that I like Dyson
Company and James Dyson mind-set in general, be different, better, on our own made track. It was a good opportunity and a very interesting work to study an innovation I like with what I have learned from this course.
Washing hands is a simple and very basic activity in developed countries. However, when an organisation has to provide all the facilities to allow many people to wash their hands, it requires specific equipment. More particularly the possibility to dry hands needs to be provided. In this document, we will focus on a hand drying solution offered by a company called Dyson. This company is offering Vacuum cleaners, fans and heaters and hand dryers. In this document we will focus on Dyson
Airblade1 product which combines multiple innovations to offer a hand drying appliance.
Dyson Airblade – Innovation Management
Page 2/13
Source of innovation
New idea is the lifeblood of Dyson. With investing 50% of its profits into Research and Development, the company is determined to deliver innovative products. Its CEO James Dyson is an inventor perfectly matching with Melissa A. Schilling definition (Schilling, 2010:21)2 . He is dedicated to solving problems and the products have to always be new and better. With the success and the size