Preview

Durrett Marketing Mix

Good Essays
Open Document
Open Document
391 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Durrett Marketing Mix
Meghan Durrett, states in her article “The Evolution of the Marketing Mix (And What Inbound Has to Do With It)”, there is a shift in consumer buying habits which marketers need to pay attention to. These shift have a profound effect of the marketing mix and on the “4Ps of marketing.” If markets do not respond to these changes it could have devastating results. The author clams that this shift is due to inbound marketing.
People are changing what they buy, why they buy, and how they buy. Today they want more than just a product. They are concerned about what they get out of the product. They care about how it makes them feel or how it satisfies a need. Durrett says today consumers want to know everything possible about products. To
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Marketing Mix
    • 1907 Words
    • 8 Pages

    Marketing Mix

    Additionally, Braaap also offers the payment plan for those who cannot afford a bike with $3 a day for a bike.…

    • 1907 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Best Essays

    Marketing Mix
    • 1479 Words
    • 6 Pages

    Marketing Mix

    The pricing policy on Braaap suppliers are based on dealership and manufacture prices with and inclusion of Braaap overheads, this determines final price that is displayed throughout the website and store, these prices range over the number of products that are in stock with Braaap, from clothing, motocross equipment and motocross bikes themselves. With an inclusion of an interest free long-term layby this allows the consumers to have products on demand when they are able to make full purchase later on.…

    • 1479 Words
    • 6 Pages
    Best Essays
    Read More
  • Satisfactory Essays

    Marketing Mix
    • 393 Words
    • 2 Pages

    Marketing Mix

    Whilst there are a lot of minibikes and motorcycle developers and distributors in the country, what makes a Braaaap bike special and stand apart from their competitors is not online the pocket friendly price, but it is very simple to customize your Braaaap mini bike and affordable. That may well be one of the main reasons why the Braaaap brand and bikes grown in popularity and recognition in leaps and bounds. Not only are their minis and superlite bikes a splendid result of craftsmanship and machinery, but is well within most consumers’ yearly budget.…

    • 393 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Marketing Communications of Next Plc
    • 3317 Words
    • 14 Pages

    Marketing Communications of Next Plc

    In order to respond most effectively and efficiently to changing world, marketers must have a clear understanding and accurate picture of the directions those changes are taking. Such a picture cannot emerge without a consideration of the evolving nature of business and consumers. The emergence of both enormous technological advances and excessive supply make the prediction of what will happen in the next few years to business in general and the communications business in particular both very easy and very difficult. Very easy because we know that things will have to adapt to the new opportunities and the fact that the customer is king, Very difficult because the things we have grown used to trusting appear to be changing so fast that we cannot understand them anymore, and the approaches that we thought were acceptable to consumers are not so welcome. Much has changed in the way that traditional communications about brands the development of the internet and the World Wide Web has changed the needs of business, and the speed of business. Internet also speeded up the transmission of information around the world that as new approach to products,…

    • 3317 Words
    • 14 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Marketing Mix
    • 1696 Words
    • 7 Pages

    Marketing Mix

    5. Describe the channels of distribution that you would use to ensure greater market penetration?…

    • 1696 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Marketing Mix
    • 404 Words
    • 2 Pages

    Marketing Mix

    The largest sector in the UK is currently the food and drink industry, which provides employment for over two million people in the areas of production, manufacturing and retailing. Tesco is one of the largest food and grocery retailers in the world, operating around 4,300 stores.…

    • 404 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Best Essays

    Case Study: Aquascutum
    • 3088 Words
    • 13 Pages

    Case Study: Aquascutum

    Marketing has evolved through a change in production and consumption due to the advent of new technology (Ranchhod, 2004). The development of technology has also driven the globalisation of communication. During this period, consumers are facing a variety of choices (Jackson and Shaw, 2009). Thus, companies need to actively embrace these changing factors to grow their business and succeed in the marketplace.…

    • 3088 Words
    • 13 Pages
    Best Essays
    Read More
  • Good Essays

    Mktg 300 Case Study 1
    • 921 Words
    • 4 Pages

    Mktg 300 Case Study 1

    References: Constantinides, E. E. (2006). The Marketing Mix Revisited: Towards the 21st Century Marketing. Journal Of Marketing Management, 22(3/4), 407-438.…

    • 921 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Marketing Mix
    • 881 Words
    • 4 Pages

    Marketing Mix

    The purpose of this paper is to describe the elements of the marketing mix which is product, place, price and promotion. In addition, selecting the organization whom I work for which is DirecTv and describe how each one of the four elements of the marketing mix impacts the development of DirecTv’s marketing strategy and tactics. This paper will also be describing how each element is implemented.…

    • 881 Words
    • 4 Pages
    Powerful Essays
    Read More
  • Good Essays

    Marketing Mix
    • 1147 Words
    • 5 Pages

    Marketing Mix

    Marketers, in order to bring out desired responses from their target markets, use a number of tools that form a marketing mix. Marketing mix is defined as the set of marketing tools that an organization uses to follow its marketing objectives in the target market. McCarthy has classified these tools as the 4Ps of marketing which are product, price, place and promotion. (McGraw-Hill/Irwin, 2002) The 4Ps are the ideas to take into account while marketing a product. They constitute the root of the marketing mix. In order to efficiently market a product, it is therefore imperative to get an optimally correct mix of the 4Ps. In an ideal situation, if a company is able to plan a promotion for the right product, at the right price and to get it to their preferred market, in the right place then it is highly effective for the company.…

    • 1147 Words
    • 5 Pages
    Good Essays
    Read More
  • Powerful Essays

    Marketing MIx
    • 2317 Words
    • 10 Pages

    Marketing MIx

    University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality.…

    • 2317 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Good Essays

    Marketing Mix
    • 10959 Words
    • 44 Pages

    Marketing Mix

    David Windorski, a 3M inventor, faced a curious challenge—understanding how college students study! Specifically, how do they read their textbooks, take class notes, and prepare for exams? After finding the answers, he needed to convert this knowledge into a product that actually helps students improve their studying. Finally, Windorski and 3M had to manufacture and market this product using 3M’s world-class adhesive technology. Sound simple? Perhaps. But David Windorski invested several years of his life conducting marketing research on students’ study behavior, developing product ideas, and then creating an actual product students could use.1 This process of discovering and satisfying consumer needs is the essence of how organizations such as 3M create genuine customer value through effective marketing. In designing a product that satisfies consumer needs, David Windorski’s invention got a personal testimonial from host Oprah Winfrey on her 2008 TV show. More on this later.2 Discovering Student Study Needs As an inventor of Post-it® brand products, David Windorski’s main job is to design new products. He gets creative “thinking time” under 3M’s “15% Rule,” in which inventors can use up to 15 percent of their time to do initially unfunded research that might lead to marketable 3M products. Working with a team of four college students, Windorski and the team observed and questioned dozens of students about how they used their textbooks, took notes, wrote term papers, and reviewed for exams. Windorski describes what college students told him: “It’s natural behavior to highlight a passage and then mark the page with a Post-it® Note or Post-it® Flag of some kind. So it’s reasonable to put Post-it® products together with a…

    • 10959 Words
    • 44 Pages
    Good Essays
    Read More
  • Good Essays

    Marketing Mix
    • 735 Words
    • 3 Pages

    Marketing Mix

    Swiffer is a great product and has a grip on the market. The quick addition of line extensions helped at first but now seems to hinder. Swiffer should go back to the basics, and focus on making their successful product even better. Not by adding features necessarily, but by making sure the main products, (Swiffer, Swiffer Wet, and Swiffer Wet Jet) are stellar. They need to make sure that those lines are solid, and have great satisfaction rates. This commitment to quality will get them farther than having fifty different variations of the product. This is a case of KISS, keeping it simple will help them grow the market and gain loyal customers along the way…

    • 735 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Marketing Mix
    • 1456 Words
    • 6 Pages

    Marketing Mix

    Marketing mix is a mix of options and variables that a marketer has to design his proposition. The four Ps, as they are known, of the marketing mix are Product, Price, Place and Promotion. Marketers mix these ingredients and variables in different proportions for their products in order to meet their requirements within their given constraints and boundaries.…

    • 1456 Words
    • 6 Pages
    Good Essays
    Read More
  • Best Essays

    Marketing Analysis - Durex
    • 3440 Words
    • 14 Pages

    Marketing Analysis - Durex

    Overview Ask a random person on the street to name a major British company or brand and chances are that Durex won‟t be their first choice. Despite this, Durex (whose name is a combination of its core brand traits – durability, reliability and excellence) is one of the oldest and among the top selling brands in the world. The Durex brand dates its origins back to 1929 when it was first registered as a brand name by the London Rubber Company Ltd (LRC). Durex‟s legacy of constant development and innovation of its products (the brand is responsible for the development of the first lubricated condom, the first anatomically shaped condom and recently), its dedication to improving the production process (first fully automated production line in 1959 and the use of the first electronic testing facilities in 1953) and the increasing awareness of the dangers of sexually transmitted diseases has helped Durex become a global name with an undisputed share of the market and factories world-wide. As a result of a merger in 1999, Durex became part of SSL International Group1…

    • 3440 Words
    • 14 Pages
    Best Essays
    Read More

Related Topics