Dream of Alison Barnard: Case Study
ENTR510
CASE STUDY WEEK 2
The week 2 case study talks about the dream of Alison Barnard of opening up a business of boutique jeans. According to me the time will never come when we are fully experience to start up a business. In the light of her previous experience in 2005 Alison worked and trained in boutique. While Alison was at the boutique she had gone for fashion shows, learned about retail and has also learned the accounting part of business like about the pricing, enquiring about the orders, making orders according to client interest and etc. Due to her interest in this field Alison has done a lot of researched and also completed her MBA degree to pursue her career in business and combining her experience and MBA degree she had a very good opportunity of starting up the business and being successful. Before starting up a business it is always important to have the necessary experience in that particular field and along with that it is also important to know your goods and the changing trend in the market. Having the needed experience means that you know the market and doesn’t need to consult anyone for help which can save money and you will have an advantage in the market. Similarly when we look at the case of Alison, it is clearly seen that since she had worked in 2005 with the boutique she had all the experience and information needed to proceed with the business.
Alison’s store was a bit removed from majority of the other stores in the area. She was smart and knew the market very well and she had her stores open for customers during lunch time and used to close after the dinner time. She also had her boutique open on Sundays. If we take a look at other store whose working hours are 9-5 and these store are located all close to each other, Alison was more dedicated and customer oriented.
Towards the end of the case study, Alison realized that it time for her stop doing everything in her business. She thought of focusing herself more on the
CASE STUDY WEEK 2
The week 2 case study talks about the dream of Alison Barnard of opening up a business of boutique jeans. According to me the time will never come when we are fully experience to start up a business. In the light of her previous experience in 2005 Alison worked and trained in boutique. While Alison was at the boutique she had gone for fashion shows, learned about retail and has also learned the accounting part of business like about the pricing, enquiring about the orders, making orders according to client interest and etc. Due to her interest in this field Alison has done a lot of researched and also completed her MBA degree to pursue her career in business and combining her experience and MBA degree she had a very good opportunity of starting up the business and being successful. Before starting up a business it is always important to have the necessary experience in that particular field and along with that it is also important to know your goods and the changing trend in the market. Having the needed experience means that you know the market and doesn’t need to consult anyone for help which can save money and you will have an advantage in the market. Similarly when we look at the case of Alison, it is clearly seen that since she had worked in 2005 with the boutique she had all the experience and information needed to proceed with the business.
Alison’s store was a bit removed from majority of the other stores in the area. She was smart and knew the market very well and she had her stores open for customers during lunch time and used to close after the dinner time. She also had her boutique open on Sundays. If we take a look at other store whose working hours are 9-5 and these store are located all close to each other, Alison was more dedicated and customer oriented.
Towards the end of the case study, Alison realized that it time for her stop doing everything in her business. She thought of focusing herself more on the