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Dr. Perry Case

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Dr. Perry Case
Case Analysis: Dr. Jack Perry, D.D.S.

Introduction
Dr. Jack Perry had a meeting with one of his employees who suggested that there were several problems in the office. Some of the problems were low morale among the staff, lack of motivation to grow the business, filling cancellations, following up on collections, and engaging in cross-sell procedures. Dr. Perry had noticed these problems previously but felt unsure about his personnel and business management skills. Using his notes from a presentation made by a business consultant at a dental conference, he has to decide how to act in order to address these problems. This paper will attempt to analyze some of the problems and offer alternatives and a solution.
Background
Dr. Perry was an owner and operator of a dental practice in a small town in Ontario, Canada. He graduated at the top of his class from dental school and bought a dental practice in a small town. Dr. Perry’s office has six employees. There are two part-time receptionists who are paid eighteen dollars an hour and are in charge of booking patients, filling cancellations, collecting accounts receivables, and making sure patients are scheduled for their follow up appointments. There are two full-time hygienists who are paid thirty-one dollars an hour and are in charge of teeth cleaning, providing education to the patients, and identifying any dental problems that need to be brought to the doctor’s attention. There are two assistants, one full-time and one part-time. The full-time assistant is paid nineteen dollars an hour and the part-time assistant, who is a local student, is paid eleven dollars an hour. Perry’s dental practice is located in a small town in Cromwell, Ontario where the population is around three thousand.

The business is not especially at risk of failing mainly because of the fact that there is not any real competition in Cromwell where there are only three other dentists in the town and the business is growing at a



References: McShane, S. & VonGlinow, M. (2010). Organizational Behavior (5th ed.). New York: McGraw – Hill/Irwin The art of motivation. (2006, May, 1). Bloomberg Businessweek. Retrieved from: http://www.businessweek.com/magazine/content/06_18/b3982075.htm

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