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Donna Freydkin Summary

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Donna Freydkin Summary
Celebs try to refurbish their reps
Donna Freydkin

According to Donna Freydkin, "For Celebrities, image isn't everything. It's the only thing (Freydkin, 2004, p. 1)." The author of this article takes a look at certain celebrities who have been through rough times of late. She suggests ways in which these celebrities can repair their image. The celebrities mentioned were Janet Jackson, Michael Jackson, Ben Affleck, and Jennifer Lopez. Janet Jackson disappeared from the public eye after her breast flashing incident during the Super Bowl halftime show but she did make an appearance on the David Letterman show. At late night show Janet Jackson said that it was not planned and the incident was simply a wardrobe malfunction. Publicist Maureen wishes she would make light of the situation instead of just saying the same line over and over about the incident. She suggests that if she makes an attempt to laugh about it then the public could see that she
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First, I will attempt to give a description of what is discussed and offered in the report. The first two pages of the report consist of messages from the Montana Department of Commerce Director (Mark Simonich) and Montana Promotion Administrator (Betsy Baumgart). They both point out that over the past few years the tourism across the state has increased. "The annual report provides a summary of the activities and accomplishments of Travel Montana Program and the Marketing goals planned for the coming year (Baumgart, 2005, p. 2)." Tourism in Montana has amassed $1.8 billion dollars and last year alone the state welcomed 9 million visitors. This success has been associated with solid planning, funding, and strong partnerships with local businesses. In an effort for you to gain a better understanding of each section of the report I will briefly describe each

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