Generally speaking, advertising is the promotion of goods, services and ideas, usually by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling and sales promotion. Advertisement Advertising is a form of communication whose purpose is to inform potential customers about products and services and how to obtain and use them. Many advertisements are also designed to generate increased consumption of those products and services through the creation and reinforcement of brand image and brand loyalty. For these purposes advertisements often contain both factual information and persuasive messages. Every major medium is used to deliver these messages, including television, radio, movies, magazines, newspapers, video games, the Internet, and billboards. Advertising is often placed by an advertising agency on behalf of a company. Definition of Advertisement Description or presentation of a product, idea, or organization, in order to induce individuals to buy, support, or approve of it. Sponsored informational public notice appearing in any of the print communications media that is designed to appeal to a mass audience in order to persuade, inform, promote, motivate, or otherwise modify behavior toward a favorable pattern of purchasing, supporting, or approving a particular product, service, idea, or organization. When the advertisers message appears in the broadcast media , it is called a commercial . The first advertisement on record in an American newspaper appeared in the Boston News Letter on May 8, 1704. It described an estate for sale in Oyster Bay, Long Island. HISTORY A print advertisement from a 1913 issue of National Geographic However, commercial In ancient times the most common form of advertising was word of mouth. messages and election campaign displays were found in the ruins of Pompeii. Egyptians used papyrus to create…
