Doing Business
ASSIGNMENT
Kraft Food Inc.
SM0376
Doing Business in Europe, Asia and the Americas
Northumbria University
Presented by
09 January 2011
NU Student Number: 11035717
SHAPE Student Number: 117011424
Table of Contents
PART A 1 Question 1
1.1 Defining Partnership…………………………………………………...…5 1.2 Advantages of Kraft chooses Cadbury as a partner……………………...….5
2 Question 2
2.1 Potential risks of this acquisition………………………………………….6 2.2 Impacts of cross-cultural risk……………………………………………...6
2.3 Impacts of country risk (as Political risk)………………………………….7
2.4 Impacts of currency risk……………………………………………………7
2.5 Impacts of commercial risk………………………………………………...8
3 Question 3
3.1 Impact of the two national cultures on this ‘partnership’…………………..8
3.2 Discussing the two corporate cultures on this ‘partnership’……………....10
4 Question 4
4.1 Impact of profitability to Kraft shareholders……………………………....11
PART B
5 Question 5
5.1 Discussing 4 aspects of doing business internationally…………………….12
6 Appendix………………………………………………………………………15
7 Reference List…………………………………………………………………19
Exhibition
Exhibit 1. Hofstede’s Cultural Dimensions regarding United States and United Kingdom……………………………………………………………9
Exhibit 2 . Ansoff’s Product/Market Matrix…………………………………..16
Figure
Figure 1 Porter’s Five Forces…………………………………………………15
List of abbreviation
EBITDA Earnings Before Interest, Tax, Depreciation and Amortization
EPS Earning Per Share
USA United States of America
1 Question 1
2.1 Defining Partnership
This is defined to the group of “Two or more persons” combine “their resources and expertise” to operate an event to be a more “efficient unit” (Adrian Palmer & Bob Hartley, 2009, p.218). Wall & Ress tell the true “Few firms can afford to be sophisticated in all areas” (Stuart Wall & Bronwen Ress, 2001, p.19). Hereby, normally partnership
Kraft Food Inc.
SM0376
Doing Business in Europe, Asia and the Americas
Northumbria University
Presented by
09 January 2011
NU Student Number: 11035717
SHAPE Student Number: 117011424
Table of Contents
PART A 1 Question 1
1.1 Defining Partnership…………………………………………………...…5 1.2 Advantages of Kraft chooses Cadbury as a partner……………………...….5
2 Question 2
2.1 Potential risks of this acquisition………………………………………….6 2.2 Impacts of cross-cultural risk……………………………………………...6
2.3 Impacts of country risk (as Political risk)………………………………….7
2.4 Impacts of currency risk……………………………………………………7
2.5 Impacts of commercial risk………………………………………………...8
3 Question 3
3.1 Impact of the two national cultures on this ‘partnership’…………………..8
3.2 Discussing the two corporate cultures on this ‘partnership’……………....10
4 Question 4
4.1 Impact of profitability to Kraft shareholders……………………………....11
PART B
5 Question 5
5.1 Discussing 4 aspects of doing business internationally…………………….12
6 Appendix………………………………………………………………………15
7 Reference List…………………………………………………………………19
Exhibition
Exhibit 1. Hofstede’s Cultural Dimensions regarding United States and United Kingdom……………………………………………………………9
Exhibit 2 . Ansoff’s Product/Market Matrix…………………………………..16
Figure
Figure 1 Porter’s Five Forces…………………………………………………15
List of abbreviation
EBITDA Earnings Before Interest, Tax, Depreciation and Amortization
EPS Earning Per Share
USA United States of America
1 Question 1
2.1 Defining Partnership
This is defined to the group of “Two or more persons” combine “their resources and expertise” to operate an event to be a more “efficient unit” (Adrian Palmer & Bob Hartley, 2009, p.218). Wall & Ress tell the true “Few firms can afford to be sophisticated in all areas” (Stuart Wall & Bronwen Ress, 2001, p.19). Hereby, normally partnership