Preview

Market Research: Case Study Sample SolutionsMarket Research: Case Study Sample Solutions

Powerful Essays
Open Document
Open Document
3165 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Market Research: Case Study Sample SolutionsMarket Research: Case Study Sample Solutions
Victorian Institute of Culinary Arts and Technology
Ph: (613) 9639 - 1807

Fax: (613) 9663 – 1703

BSBMKG506B-Plan market research
Assessment 1: Case study Sample Solutions
D.A. Garden Supplies part 1
While marketing research proposals are often geared towards the gathering of data for the purposes of marketing a particular product or service, a market research proposal aims to gather detailed information about a market’s size and trends. MARKET RESEARCH PROPOSAL TEMPLATE Research Project Title:

D.A. Garden Supplies part 1

Prepared By: Your Name:
SUMMARY
The market research project, entitled D.A. Garden Supplies part 1 hopes to discover more information regarding market trends in the garden supply and nursery business. The following summary will give an overview of the causes, processes, and possible effects of the market research proposal, detailed below. The outcomes of this research project are as follows:




To find our why Nursery sales have dropped by 5% in the last two years Why Garden Supplies sales have also dropped by 5% and Why Landscaping project numbers have been flat

Market research will find out why the above has been happening and what D.A. Garden Supplies can do to rectify the problems. VICAT Tip: This section will summarize the entire project to be outlined below. In this section, give a brief overview of the purpose of the project as well as the intended outcome. Provide reasoning for the need of this specific market research and let the reader know what contributions this project will make to the field. You can use this Summary section to discuss who called for the project if there was a specific impetus requiring this research.

Victorian Institute of Culinary Arts and Technology
Ph: (613) 9639 - 1807

Fax: (613) 9663 – 1703

OBJECTIVES
The outcomes of this research project are as follows:




To find our why Nursery sales have dropped by 5% in the last two years Why Garden Supplies sales have also

You May Also Find These Documents Helpful

  • Good Essays

    Wgu Financial Task 5

    • 4785 Words
    • 20 Pages

    The historical trend analysis shows that every other year, there is a decrease in net sales. In Year 12, Net Sales were $6,601,000. Net Sales rose .5% in Year 13, declined 3.4% in Year 14, rose 3% in Year 15, declined 1% in Year 16, and rose 1.7% in Year 17, with $6,647,452 in Net Sales. This rollercoaster effect may be impacted by the quality of snowboards. There are several things to consider such as evaluating if the increase in sales are the same consumers upgrading their snowboards or is the increase of sales due to weather patterns? To minimize this impact and continue with future growth, additional product offering may need to be…

    • 4785 Words
    • 20 Pages
    Good Essays
  • Good Essays

    JET Task 1

    • 3064 Words
    • 13 Pages

    Between years six and seven a strength in net sales is noted with an increased 33.3% totaling $1,495,000. The cost of goods from year six to seven was 31.82 %. Between years seven and eight the net sales of the CarbonLite was weak with a product decrease of 15% with a loss totaling $897,000. Yet again, between years six and seven a strength is noted in gross profit, increasing by 37.5%. The gross profit between years seven and eight decreased by 16.3% totaling $266,600. From this…

    • 3064 Words
    • 13 Pages
    Good Essays
  • Best Essays

    Hayes, Robert H., and Wheelwright, Steven C. (1984). Restoring Our Competitive Edge: Competing Through Manufacturing. New York: John Wiley.…

    • 2067 Words
    • 8 Pages
    Best Essays
  • Good Essays

    Acc421

    • 899 Words
    • 4 Pages

    Market research allows for the studying of marketing changes which an organization may need to accomplish. Market research is a process of gathering, recording, and analyzing information about the market, rivals, and clients. The use of marketing can help create a long term business plan, which can help with the introduction of new products/services as well as location and income level of the area. The understanding of a market research for Kudler Fine Foods will help promote any special promotions which they may run, as well as helping to reach out to the public who may be interested.…

    • 899 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Lowes Case Study

    • 2871 Words
    • 12 Pages

    The home improvement market takes in approximately $755 billion annually. However, with the softening of the housing market, unseasonable drought and flooding, and last year’s variable mortgage interest rate hikes the industry has taken some hits. Although mortgage rates are decreasing, high gas prices has caused a recession and overall sales has decreased. California and Florida, which bring in a large portion of sales, experienced the biggest declines in home prices and the most pronounced slowdown in housing turnover. With that said, Lowe’s company was still able to report $48.3 billion in net sales.…

    • 2871 Words
    • 12 Pages
    Good Essays
  • Satisfactory Essays

    This market research product hopes to discover more information regarding market trends in the New York area. The following summary will give an overview of the causes, processes, and possible effects of the market research proposal detailed below.…

    • 792 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Based on your selected scenario, identify the detailed areas in which market research is needed (e.g., population, target market, per capita) and describe their importance to the organization in the selected scenario.…

    • 246 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    Prices increased to compensate decreased sales GA 3-2 What is the impact on sales since the price increase?…

    • 665 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Hallstead Jewelers

    • 1569 Words
    • 7 Pages

    To help the Gretchen and Michaela understand what has changed between 2003, 2004, and 2006 a breakeven analysis (see Table 3) was performed on both sales…

    • 1569 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    The purpose of any market research project is to achieve an increased understanding of the subject matter. With markets throughout the world becoming…

    • 3039 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    Newman, Albert D., and Carmen W. Ruiz. The Agricultural Industry Today. New York: Alabama Press, 2012. Print.…

    • 328 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Red Brand Canner

    • 1350 Words
    • 6 Pages

    Gordon asked Myers about the demand for tomato products for the coming year. Myers replied that for all practical purposes they could sell all the whole canned tomatoes they could produce. The expected demand for tomato juice and tomato paste, on the other hand, was limited. The sales manager then passed around the latest demand forecast, which is shown in Exhibit 1. He reminded the group that the selling prices had been set in light of the long-term marketing strategy of the company, and potential sales had been forecasted at these prices.…

    • 1350 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Red Canners

    • 986 Words
    • 4 Pages

    Gordon asked Myers about the demand for tomato products for the coming year. Myers replied that they could sell all of the whole canned tomatoes they could produce. The expected demand for tomato juice and tomato paste, on the other hand, was limited. The Sales Manager then passed around the latest demand forecast, which is shown in Exhibit 1. He reminded the group that the selling prices had been set in light of the long-term marketing strategy of the Company, and potential sales had been forecasted at these prices.…

    • 986 Words
    • 4 Pages
    Good Essays
  • Good Essays

    HP Cisco

    • 626 Words
    • 3 Pages

    Although the sales were down about 13% ad a result of the continuing slum in most…

    • 626 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Questions 3 : What is a natural explanation for the plunge in sales in the third month ?…

    • 1579 Words
    • 5 Pages
    Good Essays