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Do D' Dips

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Do D' Dips
Executive summary
Do D’ Dips is a potential company that will introduce, munchkins dip into different flavors, soon in the market. Our company offers high priced munchkins at its unique and matchless features. We are targeting some specific segments that will help us reach out for more opportunities in the market having the food as a basic human need. We aim to be the market leader in the chocolate industry in Davao. According to our survey, most of the respondents have sweet taste preference but not all are sugar conscious.
According to research, Diabetes mellitus, often simply referred to as diabetes—is a group of metabolic diseases in which a person has high blood sugar, either because the body does not produce enough insulin, or because cells do not respond to the insulin that is produced.
If the diabetes is left untreated, the individual will find they have frequent infections of the urinary tract. They may also be aware of their toes and fingers prickling because their veins and arteries have narrowed. Their vision could dim because unabsorbed glucose is also released into eye fluid. Male diabetics can become impotent and female diabetics may observe their menstrual periods stop.
So base from the facts above, our company suggested to create a product that is unique from other sweet products. We come up having munchkins with less sugar content to avoid diabetes.
Our munchkins are purely made up with chocolate crackers and condense milk. This sweet product will give us health benefits such as antioxidant, anti-depressant, brain stimulator, lowers blood pressure etc.
We can eat as healthy as we want, getting the correct amount of vitamins and nutrients from this munchkin. Quality is our primary concern so we will be implementing quality control systems including: audits, documentation and meeting Australian regulatory standards. Making a munchkin has never been so easy; it requires money, time, patience, and efforts.

Current marketing situation
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References: * http://en.wikipedia.org/wiki/Diabetes_mellitus * http://www.dunkindonutsphilippines.ph/top/company.htm * http://en.wikipedia.org/wiki/Mister_Donut * http://www.wisegeek.com/what-are-the-health-benefits-of-chocolate.htm * http://www.google.com.ph/images * http://www.smappliance.com/productdetail.php?id=10137238 * 13TH EDITION: PRINCIPLE OF MARKETING BY PHILIP KOTLER

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