do and don't to build website

Links: that don 't behave as expected undermine users ' understanding of their own system. A link should be a simple hypertext reference that replaces the current page with new content. Users hate unwarranted pop-up windows. When they want the destination to appear in a new page, they can use their browser 's "open in new window" command — assuming, of course, that the link is not a piece of code that interferes with the browser’s standard behavior. 10. Not Answering Users ' Questions Users are highly goal-driven on the Web. They visit sites because there 's something they want to accomplish — maybe even buy your product. The ultimate failure of a website is to fail to provide the information users are looking for. Sometimes the answer is simply not there and you lose the sale because users have to assume that your product or service doesn 't meet their needs if you don 't tell them the specifics. Other times the specifics are buried under a thick layer of marketese and bland slogans. Since users don 't have time to read everything, such hidden info might almost as well not be there. The worst example of not answering users ' questions is to avoid listing the price of products and services. No B2C ecommerce site would make this mistake, but it 's rife in B2B, where most "enterprise solutions" are presented so that you can 't tell whether they are suited for 100 people or 100,000 people. Price is the most specific piece of info customers use to understand the nature of an offering, and not providing it makes people feel lost and reduces their understanding of a product line. We have miles of videotape of users asking "Where 's the price?" while tearing their hair out.