1. Introduction
2. Beginnings of DHL
3. Company Overview
4. People of DHL
5. Employee
6. Customer
7. Commitment to Customer
8. Optional Services
9. The most cost-effective way to send parcels
10. Customer claim
11. Tracking Tools
12. Questionnaires from Customer Perspective:
13. Customer Comments about DHL:
14. Business Strategy
15. Strategic Operation
16. Process Choice
Introduction: People are the most important element of any service or experience. Services tend to be produced and consumed at the same moment, and aspects of the customer experience are altered to meet the 'individual needs' of the person consuming it. Most of us can think of a situation where the personal service offered by individuals has made or tainted a tour, vacation or restaurant meal. Remember, people buy from people that they like, so the attitude, skills and appearance of all staff need to be first class. Here are some ways in which people add value to an experience, as part of the marketing mix - training, personal selling and customer service. Here, we’ve worked on people part of DHL Express.
DHL Express is a division of Deutsche Post providing international express mail services Originally founded in 1969 to deliver documents between San Francisco and Honolulu, the company expanded its service throughout the world by the late 1970s. The company was primarily interested in offshore and inter-continental deliveries, but the success of FedEx prompted their own intra-US expansion starting in 1983. DHL aggressively expanded to countries that could not be served by any other delivery service, including the Eastern Bloc, Vietnam and the People's Republic of China.
In 1998, Deutsche Post began to acquire shares in DHL, finally reached majority ownership in 2001, and completed the purchase in 2002. Deutsche Post then effectively absorbed DHL into its Express