Dissertaion
-Discussed PEST, SWOT, Market Potential
-Value chain given
- Do survey on BrandName
-Check Brand Essence
- Research on Supply chain
- SWOT is fine
-Show the key highlights of Research
-Show the financials on the PPT too
- Complete the Financials
Zuhra
The emerging star...
Submitted by: FMG-3
Group – 7
Anjali saini
Kajal Bhuwania
Ruchi Rani
Business idea
The Indian women of 21st century are not backward than any other woman of the world. She is growing herself everyday whether its sports, academics, business or fashion. Today’s Indian women now want to be independent and live her life with her own values, not overpowered by men. Even after being so open-minded and influenced by western culture, these women are connected to their Indian roots, their culture. For these bold, strong- will powered, ambitious women, we are going to provide an apparel brand with which they will make an impact wherever they go.
Although there will be international styling to the garments, there will be a feel of Indianess in the garments through small detailing like embroidery, classic buttons etc.
The formal wear now is becoming more informal day by day. Majorly suits and salwars and sarees are worn by Indian women after the age of 30 years but with more influence of western culture the trend is changing. Our products will be designed to cater to both the needs of the customers i.e. being in classic western workwear yet being connected too the culture. The products could be worn as workwear and evening wear also.
Shopping is no longer considered a routine, humdrum activity. It is perceived and experienced as a pleasurable and relaxing moment. Shoppers especially women, enjoy engaging themselves in this activity. Most women are ‘bargain-seekers’. Be it India or the West. She, with her alert mind can see through the new trends, display of the products and ofcourse most importantly , the ‘PRICE’. Even with no intention to buy, she usually ends up
-Value chain given
- Do survey on BrandName
-Check Brand Essence
- Research on Supply chain
- SWOT is fine
-Show the key highlights of Research
-Show the financials on the PPT too
- Complete the Financials
Zuhra
The emerging star...
Submitted by: FMG-3
Group – 7
Anjali saini
Kajal Bhuwania
Ruchi Rani
Business idea
The Indian women of 21st century are not backward than any other woman of the world. She is growing herself everyday whether its sports, academics, business or fashion. Today’s Indian women now want to be independent and live her life with her own values, not overpowered by men. Even after being so open-minded and influenced by western culture, these women are connected to their Indian roots, their culture. For these bold, strong- will powered, ambitious women, we are going to provide an apparel brand with which they will make an impact wherever they go.
Although there will be international styling to the garments, there will be a feel of Indianess in the garments through small detailing like embroidery, classic buttons etc.
The formal wear now is becoming more informal day by day. Majorly suits and salwars and sarees are worn by Indian women after the age of 30 years but with more influence of western culture the trend is changing. Our products will be designed to cater to both the needs of the customers i.e. being in classic western workwear yet being connected too the culture. The products could be worn as workwear and evening wear also.
Shopping is no longer considered a routine, humdrum activity. It is perceived and experienced as a pleasurable and relaxing moment. Shoppers especially women, enjoy engaging themselves in this activity. Most women are ‘bargain-seekers’. Be it India or the West. She, with her alert mind can see through the new trends, display of the products and ofcourse most importantly , the ‘PRICE’. Even with no intention to buy, she usually ends up