Disneyland
Marketing plan for HK Disneyland
Disneyland is the strong brand name in the world. Hong Kong is home to the fifth Disney Resort in the world and the city's landscape and vibrant, diverse culture have inspired our Imagineers to create a variety of entertainment that is unique to Hong Kong Disneyland Resort. Hong Kong Disneyland Resort brings the magic of a world-class entertainment experience to people of all ages. Nowadays, HK Disneyland will be competing with local and other country theme park .More competitors go into share the market. The following is explain more about plan for our company marketing planning on the few years
Executive Summary
HK Disneyland is preparing to launch more products, services and more attraction. To arrive this goals, I think enlarge to develop it. Our objective is creating news product/service and get more customer .Our company wills offers a unique combination of features at value-added price. We are target on different segments customers. It can be make higher demands in the future. Moreover, objective is to achieve market share leader and financial objectives are achieve sales revenues increased more by 50% , the number of family tourists has increased by 20%, whereas the number of tourists aged below 16 has increased by 35% over the same period. HK Disneyland is a long-term investment and an important component of our tourism infrastructure. It helps develop Hong Kong into the premier destination for family tourists in the region due to growth of visitors.
Current Marketing Situation
HK Disneyland faces to hypercompetitors and many theme parks in the theme park entertainment market. For example, Singapore Universal Studios, Ocean Park is enlarging the area and build a hotel, Shanghai Disneyland will build. Diversification products/services are increasing popular today; forecasts suggest that annual sales of such devices will grow more than 50% for the next few years. More visitors income increased and life
Disneyland is the strong brand name in the world. Hong Kong is home to the fifth Disney Resort in the world and the city's landscape and vibrant, diverse culture have inspired our Imagineers to create a variety of entertainment that is unique to Hong Kong Disneyland Resort. Hong Kong Disneyland Resort brings the magic of a world-class entertainment experience to people of all ages. Nowadays, HK Disneyland will be competing with local and other country theme park .More competitors go into share the market. The following is explain more about plan for our company marketing planning on the few years
Executive Summary
HK Disneyland is preparing to launch more products, services and more attraction. To arrive this goals, I think enlarge to develop it. Our objective is creating news product/service and get more customer .Our company wills offers a unique combination of features at value-added price. We are target on different segments customers. It can be make higher demands in the future. Moreover, objective is to achieve market share leader and financial objectives are achieve sales revenues increased more by 50% , the number of family tourists has increased by 20%, whereas the number of tourists aged below 16 has increased by 35% over the same period. HK Disneyland is a long-term investment and an important component of our tourism infrastructure. It helps develop Hong Kong into the premier destination for family tourists in the region due to growth of visitors.
Current Marketing Situation
HK Disneyland faces to hypercompetitors and many theme parks in the theme park entertainment market. For example, Singapore Universal Studios, Ocean Park is enlarging the area and build a hotel, Shanghai Disneyland will build. Diversification products/services are increasing popular today; forecasts suggest that annual sales of such devices will grow more than 50% for the next few years. More visitors income increased and life