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Discuss the Effects of Globalization on Vietnam

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Discuss the Effects of Globalization on Vietnam
The Opportunity
Analysis Canvas

The Opportunity Analysis Canvas
• Goal of developing students’
– entrepreneurial mindset and
– opportunity analysis skill set to
– identify entrepreneurial opportunities

Where does the Opportunity Analysis Canvas fit within business models and plans?
1

Opportunity Analysis Canvas

2

3

Business Plan

TM

The Opportunity Analysis Canvas

2a. Macroeconomic
Change
Demographic
Psychographic
Technical
Societal

1b. Entrepreneurial
Motivation
Self‐efficacy

Political
Regulatory

Capital requirements

Cognitive motivation

1a. Entrepreneurial
Mindset

Reputation effects

3b. Opportunity
Identification

2b. Industry
Condition

Control

1c. Entrepreneurial
Behavior

Problem

Knowledge conditions

Individualism

Optimism

Complimentary assets

Tolerance for ambiguity Achievement

Focus

2d. Competition
Learning curve

Solution

Confidence

3a. Value
Curve
Eliminate

Risk

Reduce

Interpersonal relationship skills
Social capital

Advantage

Demand conditions

Raise

2c. Industry
Status
Industry life cycle
Industry structure

Create

Team

The Opportunity Analysis Canvas is segmented into three categories.
Thinking
Entrepreneurially

Seeing
Entrepreneurially

Acting
Entrepreneurially

Entrepreneurial Mindset

Macroeconomic Changes

Value Curve

Entrepreneurial Motivation

Industry Conditions

Opportunity Identification

Entrepreneurial Behaviors

Industry Status
Competition

TM

The Opportunity Analysis Canvas

2a. Macroeconomic
Change
Demographic
Psychographic
Technical
Societal

1b. Entrepreneurial
Motivation
Self‐efficacy

Political
Regulatory

Capital requirements

Cognitive motivation

1a. Entrepreneurial
Mindset

Reputation effects

3b. Opportunity
Identification

2b. Industry
Condition

Individualism

Knowledge conditions

Control
Optimism
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