Direct communication strategy
Direct communication strategy- involves stating important points quickly, usually in the beggining of a message.
Indirect communication strategy- delays important points until after they have been explained.
Direct Approach
When you use the direct approach, the main idea (such as a recommendation, conclusion, or request) comes in the "top" of the document, followed by the evidence. This approach is used when your audience will be neutral or positive about your message. In the formal report, the direct approach usually mandates that you lead off with a summary of your key findings, conclusions, and recommendations. This "up-front" arrangement is by far the most popular and convenient for business reports. It saves time and makes the rest of the report easier to follow. For those who have questions or want more information, later parts of the report provide complete findings and supporting details. The direct approach also produces a more forceful report. You sound sure of yourself when you state your conclusions confidently at the outset.
Indirect Approach
In the indirect approach, the evidence is presented first, leading therefore to the main idea. This approach is best if your audience may be displeased about or may resist what you have to say. At times, especially if you are a junior member of an organization or if you are an outsider, writing with an extremely confident stance may be regarded as arrogant. In such cases, or if your audience will be skeptical or hostile, you may want to use the indirect approach: Introduce your complete findings and discuss all supporting details before presenting your conclusions and recommendations. The indirect approach gives you a chance to prove your points and gradually overcome your audience’s reservations. By deferring the conclusions and recommendations, you imply that you’ve weighed the evidence objectively without prejudging the facts. You also imply that you’re subordinating your judgment to the audience, whose
Indirect communication strategy- delays important points until after they have been explained.
Direct Approach
When you use the direct approach, the main idea (such as a recommendation, conclusion, or request) comes in the "top" of the document, followed by the evidence. This approach is used when your audience will be neutral or positive about your message. In the formal report, the direct approach usually mandates that you lead off with a summary of your key findings, conclusions, and recommendations. This "up-front" arrangement is by far the most popular and convenient for business reports. It saves time and makes the rest of the report easier to follow. For those who have questions or want more information, later parts of the report provide complete findings and supporting details. The direct approach also produces a more forceful report. You sound sure of yourself when you state your conclusions confidently at the outset.
Indirect Approach
In the indirect approach, the evidence is presented first, leading therefore to the main idea. This approach is best if your audience may be displeased about or may resist what you have to say. At times, especially if you are a junior member of an organization or if you are an outsider, writing with an extremely confident stance may be regarded as arrogant. In such cases, or if your audience will be skeptical or hostile, you may want to use the indirect approach: Introduce your complete findings and discuss all supporting details before presenting your conclusions and recommendations. The indirect approach gives you a chance to prove your points and gradually overcome your audience’s reservations. By deferring the conclusions and recommendations, you imply that you’ve weighed the evidence objectively without prejudging the facts. You also imply that you’re subordinating your judgment to the audience, whose