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Dino Conti

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Dino Conti
Rara Lisa Rianti
1441070
20th October 2014
Proposal for Dino Conti Ice Cream

Introduction
Dino Conti is a manufacturer and distributor of ice cream in California. Its most famous product is its chocolate ice cream.
Now, Dino Conti’s profits are falling because of its prices, products, equipment, environment and outlets.

Objectives
To solve the company’s problems and to continue to become international business, we propose an investment of $3 million .

Options and Benefits
The Board of Directors has agreed the following invesment plan.
Upgrade its equipments to improve its quality of produts.
Add more outlets to make its products recognized easily in the market to increase the sales.
Improve product’s packaging to interested the customers.
Make the company more green.

Cost
Upgrade equipment $1,2million
Add more outlets $500,000
Improve products packaging $500,000
Make the company more green $800

Schedule
Upgrade equipment: Start on January and completed at May.
Add more outlets: Begin at May and finish on middle of August.
Improve product packaging: Begins development in April
Make the company more green: The campaign will be start at the end of the year through online until March next year.

Summary
A presentation to the board on June 9th.
Each managers will always control those projects.

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