Digital Marketing Plan
Digital Marketing Plan for flo.gg
(i)
Current Situation Analysis:
Other competitors of flo.gg in shorten URL market are Google, Bitly & Tiny URL.
vs. – flo.gg
A Quick Analysis of Present Website Page:
The present website page of flo.gg has positive points – - The response rate is good - Straight away tells about the website agenda - User friendly However, there are certain elements identified which could further enhance the overall packaging of website – - The Logo re-design is requirement for Flo.gg – Logo represents the identity of company and acts as one of major source of creating connect with the customer. Present logo is too simple and outdated; require some flashy logo in relevance with the company profile and work. - Company profile page and Founder info page are missing – these pages can create an emotional connect with users, The page should include the following information: o Company profile – which company owns this website, what is there agenda i.e. social, business message and what they want to achieve out of this website o Founder page – who is the founder of this website. What was his thought behind creating this website? - Detailing around URL shorting benefits – complete set of detailing are required around the URL short benefits and where it could help the potential customers. A page dedicated to the benefit is required along with link which should take clients directly to Billentis Report. Once site has registered users than it should also have their interview showcasing the benefits.
The Language at each of the page should be crisp and clear; all pages should speak in such a way to ensure that it gets directly connected with client
(ii)
Target Audience
Micro bloggers – Long URL imposes a limit on the number of characters in a message and hence the traditional URLs on the internet are very long and unsuitable for sharing over micro blogging. The bloggers needs short URL to communicate their message swiftly.
(i)
Current Situation Analysis:
Other competitors of flo.gg in shorten URL market are Google, Bitly & Tiny URL.
vs. – flo.gg
A Quick Analysis of Present Website Page:
The present website page of flo.gg has positive points – - The response rate is good - Straight away tells about the website agenda - User friendly However, there are certain elements identified which could further enhance the overall packaging of website – - The Logo re-design is requirement for Flo.gg – Logo represents the identity of company and acts as one of major source of creating connect with the customer. Present logo is too simple and outdated; require some flashy logo in relevance with the company profile and work. - Company profile page and Founder info page are missing – these pages can create an emotional connect with users, The page should include the following information: o Company profile – which company owns this website, what is there agenda i.e. social, business message and what they want to achieve out of this website o Founder page – who is the founder of this website. What was his thought behind creating this website? - Detailing around URL shorting benefits – complete set of detailing are required around the URL short benefits and where it could help the potential customers. A page dedicated to the benefit is required along with link which should take clients directly to Billentis Report. Once site has registered users than it should also have their interview showcasing the benefits.
The Language at each of the page should be crisp and clear; all pages should speak in such a way to ensure that it gets directly connected with client
(ii)
Target Audience
Micro bloggers – Long URL imposes a limit on the number of characters in a message and hence the traditional URLs on the internet are very long and unsuitable for sharing over micro blogging. The bloggers needs short URL to communicate their message swiftly.