Digital Marketing
Research Methodology
Research Topic: “Digital Marketing”
Presented by: Maie Mesbah
Introduction
Internet, technology and mobile has changed our world
* To reach an audience of 50m took:
Radio 50 years
TV 30 years
Internet 4 years
iPod 3 years
Twitter 2 years
* We’re now always on, better connected, informed! * We’re now used to FREE and OPEN * Users assist in both rise and fall of mass reach in short * Timeframe, Power to the people.
We’ve become the “I want/need it now culture”
* Kids under 20 think the internet’s always been here! * Instant access, instant gratification * Wherever I am * 24/7 * Don’t make me think * We went from fixed to free, very quickly
So what can we do about it???
Change all our thoughts to reach the market and gain more and more customers.
What’s trending?
Mobile web
Social media, Social media, Social media, Social...
Local
It 's about me (and possibly me as a brand)
Apps and Micropayments
Collaboration and distributed content
Engaging and sharing
Cloud vs. Cached (and both together)
Micro media - more personal interaction
AND, “How can we do that??”
One answer
“Digital Marketing”
What is Digital Marketing? * Digital Marketing is the promoting of brands using all forms of digital advertising. This now includes Television, Radio, Internet, mobile and any other form of digital media. * It is also concidered the practice of promoting products and services using interactive digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner. * Whilst digital marketing does include many of the techniques and practices contained within the category of Internet Marketing, it extends beyond this by including other channels with which to reach people that do not require the use of The Internet. As a result of this non-reliance on the Internet, the field of
Research Topic: “Digital Marketing”
Presented by: Maie Mesbah
Introduction
Internet, technology and mobile has changed our world
* To reach an audience of 50m took:
Radio 50 years
TV 30 years
Internet 4 years
iPod 3 years
Twitter 2 years
* We’re now always on, better connected, informed! * We’re now used to FREE and OPEN * Users assist in both rise and fall of mass reach in short * Timeframe, Power to the people.
We’ve become the “I want/need it now culture”
* Kids under 20 think the internet’s always been here! * Instant access, instant gratification * Wherever I am * 24/7 * Don’t make me think * We went from fixed to free, very quickly
So what can we do about it???
Change all our thoughts to reach the market and gain more and more customers.
What’s trending?
Mobile web
Social media, Social media, Social media, Social...
Local
It 's about me (and possibly me as a brand)
Apps and Micropayments
Collaboration and distributed content
Engaging and sharing
Cloud vs. Cached (and both together)
Micro media - more personal interaction
AND, “How can we do that??”
One answer
“Digital Marketing”
What is Digital Marketing? * Digital Marketing is the promoting of brands using all forms of digital advertising. This now includes Television, Radio, Internet, mobile and any other form of digital media. * It is also concidered the practice of promoting products and services using interactive digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner. * Whilst digital marketing does include many of the techniques and practices contained within the category of Internet Marketing, it extends beyond this by including other channels with which to reach people that do not require the use of The Internet. As a result of this non-reliance on the Internet, the field of
References: www.wikipedia.com www.slidesshare.com www.google.com www.emralidin.com Thank You !