Differents between Product & service
Submitted To: Dr. Mahmud Hasan Submitted By: Name: Sazzat Hossain Anik ID: 1430033 Course ID: MKT 481 Submitted Date: 13-09-2014
Assignment Topic: “Difference between Product and Service Market” Product: In marketing mix, product is very important elements. Product means the need satisfying offering of a firm.
Service: A service is an intangible product that provides benefits to consumers and often involves human or mechanical effort. Service is also a deed performed by one party for another.
Differences between Product and Service marketing: I think, there is nothing like a "pure product" or a "pure service" in actual life. Most of the time they come bundled together. When we visit a restaurant, we look forward to the food (product) as well as atmosphere and experience (service). I found many differences between PM & SM. Given it bellow:
Products come to customers whereas customers come to services. Product benefits are embedded inside the product and can be transported to their customers through distribution channels. Services are location-based and the customers need to travel to theses service.
Customers like many of their products to be standardized but they want most of their services to be customized.
The quality expected from a product is mostly depends on its manufactured time, which materials are used etc. On the other hand, quality expected from a service is very different. It depends on how the service providers are selected, trained and motivated.
The products are tangible and can be sampled before buying. On the other hand, service is experiential and sometimes based on a belief.
The product market is scaled up by expanding the manufacturing capacity, distribution and sales and access to more customers. On the other hand, the
Assignment Topic: “Difference between Product and Service Market” Product: In marketing mix, product is very important elements. Product means the need satisfying offering of a firm.
Service: A service is an intangible product that provides benefits to consumers and often involves human or mechanical effort. Service is also a deed performed by one party for another.
Differences between Product and Service marketing: I think, there is nothing like a "pure product" or a "pure service" in actual life. Most of the time they come bundled together. When we visit a restaurant, we look forward to the food (product) as well as atmosphere and experience (service). I found many differences between PM & SM. Given it bellow:
Products come to customers whereas customers come to services. Product benefits are embedded inside the product and can be transported to their customers through distribution channels. Services are location-based and the customers need to travel to theses service.
Customers like many of their products to be standardized but they want most of their services to be customized.
The quality expected from a product is mostly depends on its manufactured time, which materials are used etc. On the other hand, quality expected from a service is very different. It depends on how the service providers are selected, trained and motivated.
The products are tangible and can be sampled before buying. On the other hand, service is experiential and sometimes based on a belief.
The product market is scaled up by expanding the manufacturing capacity, distribution and sales and access to more customers. On the other hand, the