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Difference Between Social Media And Traditional Marketing

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Difference Between Social Media And Traditional Marketing
Theoretical Background This study is anchored on the theories proposed by (David Evans 2011).
Social media are websites and applications that enable users to create and share content. It becomes a prominent part of life for all ages. It is an easy way to connect with people: it is an outlet for thoughts that can be shared with anyone. There are many positive aspects, there are equally as many dangers that come with it. It is a phenomenon wherein people are merged into different ways and information are exchanged through various types. The simplest type is the collaborative projects. One example of these is widely used, called Wikipedia. A free, web-based, online encyclopedia written with the common efforts of volunteers and easily …show more content…
It is a completely new way of communication with the consumers. It is a great transition to a traditional way of marketing. Both traditional and social media has a strong effect on marketing performance, though social media has a smaller effect than traditional marketing on a various way. However, social media has created for a larger volume rather than traditional marketing media. It has a substantial effect on performance in terms of high volume and low margin. Whereas traditional marketing is a low volume and it has high margin. It means that the volume of attention on social media is high and it attracts more usage compare to traditional wherein it has diminished a lot of volume because of an occurring high margin. Marketers are expected to have the most appropriate social network and present the products in the best way possible. On the other hand, consumers which give an impact on the marketer's performance and a product being …show more content…
When a company applies social media for its branding purposes, the platform it uses must be implemented in a smart and professional way. It means that the message it sends to the consumers must be consistent, well defined and generate action (Chordas, 2009). In order to be effective, social media marketing must, therefore, be both globally impactful and locally responsive. As technology and culture change, companies will have to adapt to new social media outlets and establish safe and effective social media practices (OrenBulka,
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