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Difference Between B2B and B2C
Marketing: Differences Between B2B and B2C

Linicha Hunter

University of Phoenix

EBUS 400 E-Business

Dr. Hee Lee

September 27, 2006

Marketing: Differences Between B2B and B2C
Marketing allows organizations to promote their products or services with the intent of maximizing their profit and gaining consumers ' confidence. In today 's society marketing the correct product/service can be difficult but implementing the marketing process and planning accurately can alleviate potential obstacles. This week 's paper will discuss the meaning of marketing, define business to business (B2B), define business to consumer (B2C), and compare how marketing differs between B2B/B2C websites.
Marketing
According to Warholic, "marketing a B2B/B2C website requires a performance evaluation, understanding the business being marketed, identifying the customer base, incorporating pertinent content with the keywords properly included, updating the content regularly, establishing trust with customers, and understanding the marketing channels available" (Warholic, 2006, para 1). "Most people think that marketing is only about advertising and/or personal selling of goods and services. Advertising and selling, however, are just two of the many marketing activities" (Boone & Kurtz, 1998, para. 1). Marketing consist of four elements that assist with developing the market mix: product, which is the physical item or service that a company is selling, place is where and how a product is distributed and sold, promotion explains the advertising/selling part of marketing the product/service, and price defines how much the consumer will pay for the product/service.
Another view of marketing according to Brian Norris," marketing is the ongoing process of moving people closer to making a decision to purchase, use, follow, refer, upload, download, obey, reject, conform, and become complacent to someone else 's products, services or values" (Norris, 2006, para. 4).


References: Boone & Kurtz. (1988). Contemporary Marketing Wired (1998). Retrieved on August 06, 2006, from http://iws.ohiolink.edu/moti/homedefinition.html. Murphy, D. (2006). Marketing for B2B vs. B2C – Similar but Different. Retrieved on September 19, 2006 fromhttp://www.vista-consulting.com/marketing-articles/b2b-b2c-marketing.htm Norris, B. (2006). What is Marketing? Retrieved on August 06, 2006, from http://www.briannorris.com/whatismarketing.html Pcwebopedia, 2006. B2B. Retrieved on September 19, 2006 from http://www.pcwebopedia.com/TERM/B/B2B.html Pcwebopedia, 2006. B2C. Retrieved on September 19, 2006 from http://www.pcwebopedia.com/TERM/B/B2C.html Warholic, J. A. (2006). Internet Marketing - Online How To B2B B2C. Retrieved on September 19, 2006 from http://www.pwebs.net/marketing/articles/marketing-b2b-site-and-b2c-site-paper.htm
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